8 Online Video Marketing SEO Tips to Boost your Rankings

Within content marketing, video content is being hailed as the future. But why is this the case? What makes video content different from written blogs, podcasts, and case studies? The big difference is the interaction. People find it much easier to engage with video content. This is because, unlike other forms, with videos, it is much easier to use emotions, body language and infographics to tell a much more compelling story, and this resonates with people a lot more than a 1000-word blog can.

Digital marketing experts have seen the potential that video content can bring to a content marketing campaign; not only can it drive traffic to your site, but it will also improve your conversion rateA conversion rate is the percentage of visitors that take a desired action on your site., boosting your online presence and your ranking position.

However, as with any area of SEO, it is always about quality, not quantity. You want to create content that is going to aid your customers. If your content is not ticking the right SEO boxes, your videos will not be boosting your ranking position. To ensure that this isn’t the case, we have put together the top SEO tips to use when creating video content that will help to boost your position on the SERPs.

Define your goals

Before you start creating content, you need to put in place a video marketing strategy, which starts off with you defining your goals. You need to know who the content is for and where you will promote it. Tailoring it to the right audience will create a bigger and better impact on how well it does once it is published.

You will also need to determine early on what type of video suits your business. Yes, that’s right. There are different types of video content. This includes:

• Sales, product or launch video
• Social media videos
• Explainer videos
• Customer story videos
• CSR videos

The different types of video will all provide something different for the user watching. So as well as determining which content is more suited to your business, you will also need to know what you want to achieve from the video. For example, if you want to increase sales or introduce new products, then a launch video would be the best option, whereas if you want to enhance the understanding of a service you are offering, then an explainer video is better suited. To help you determine what it is you need to produce, check out the video marketing services we offer at Click Intelligence.

Shorter is sometimes better

Did you know the length of the video is important? And where you post it impacts how long your video should be. For example, you should aim never to go longer than a minute on Facebook.

Optimise the content with keywords

You could produce a fantastic piece of content that is engaging and informative and ticks all the boxes, but if Google can’t find it, then your customers certainly won’t. Therefore, you need to ensure that you are optimising the content with keywords that are relevant to your industry. With keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here., you will be able to discover what your competitors are using, and what your customers are typing into Google to find an answer. With an SEO specialist by your side, this will be made easier. The keywords that they find can then be used within the transcript as well as the title. This will increase your chances of ranking much higher for more keywords.

They will judge your video by its cover

People will make an immediate decision on whether to watch your video based on three things: the thumbnail image (or screenshot of the video), the title and the description. Therefore, you need to make sure all three of these are relevant to the content but are also captivating. You want to intrigue the customer and leave them wanting to find out more.

Add captions

The great thing about video content is that you don’t always need to watch it with sound. If you add captions to all your videos, you are giving your customers the option to watch it in silence (which is ideal for people on the go and when you don’t have your headphones), and this could increase the number of those watching the content.

Host the video to your own domain

Yes, you can post your content on YouTube and on social media sites, such as Instagram and Facebook, but this isn’t guaranteeing the traffic to your site. If you embed your video onto your site as opposed to the third party sites as listed above, however, then every time your video is shared, so too is your website.

Encourage sharable content

Start promoting your content on social media and encouraging as much interaction with the videos as possible, such as likes, comments and shares. After all, the more shareable your content is, the more opportunities you have to reach new customers. How you do this is simple; you create great interactive content that is educational, emotional or humorous. Something that resonates with those watching it, and they are more likely to share it with their friends and family on social media. You have more chance of generating backlinks when you focus on creating compelling content. One thing to point out, however, is that you always need to keep it relevant to your brand and company.

Optimise for mobile

People are no longer only going online when they are at their computer or laptop; instead, they are turning to their mobile and tablets to find answers to their questions or discover great content. You need to make sure that the videos you are embedding on your social media platforms or your website are optimised for mobile so that people can watch them wherever they have access to their phones. By doing so, you will be maximising the traffic to your website, and in turn, boosting your ranking position.

If you are interested in promotional marketing videos, please get in touch with us today so one of our SEO experts can devise a tailored plan for your company.