Twitter Advertising Agency

What are Twitter Ads?

Presently, there has been said to be over 328 million active users on Twitter. This makes it the perfect platform for businesses, aspiring influencers and content marketers to promote their content, services, and products. On the other hand, however, seeing as there are such a robust number of users online, this means that there’s a lot of noise that brands have to get through if they want to be heard. In light of this, Twitter ads have been created for the purpose of helping generate more conversation about your brand as well as help drive more website traffic and generate an increasing number of leads.

What is Our Twitter Advertising Process?

In regard to our Twitter advertising process, ideally, as a Twitter advertising agency, we would first create a strategy before thinking about creating Twitter ads. This is essential as it’s the only way to ensure the right target audience is captured, the messaging is effective, and there are measurable metrics in place. On that note, when devising a paid social strategy for Twitter, we would first help you decide on clearly defined goals which state what you want to achieve as a brand and how the campaign can help you do it.

Why Does Your Business Need a Twitter Advertising Campaign?

Seeing as Twitter is a platform that has millions of users simultaneously engaging in various conversations, a Twitter advertising campaign may be one of the most effective ways to make your brand a topic of conversation. In order to avoid fading into the background, it’s advisable that you look for ways to stand out, and Twitter advertising campaigns happen to be one of them. Overall, it’s a great way to achieve some of your digital marketing as well as social media objectives because it gives you the exposure that you need. In addition, thanks to tweet engager targeting, you can capture a specific audience. This is because it enables you to remarket to people who recently saw or engaged with your tweet.

What does a good twitter advertising campaign look like?

Not every Twitter advertising campaign is effective, so in light of this, you may be wondering what a good campaign looks like. Here are a few specifics of what a good campaign should contain:

Paid Social Strategy

One of the first things a good campaign has is a paid social strategy. During this process, we should map out what you want to achieve and how you’re going to achieve it using paid Twitter ads. A strategy is imperative if you want to ensure you get a return on your investment.

Ad Creation

Another key aspect of a good twitter advertising campaign is a good and effective ad. Based on your defined goals and objectives, we would choose from three different types of Twitter ads which consist of promoted accounts, promoted trends, or promoted tweets.

Bid Optimisation

If you don’t want to end up spending more than you should, it’s essential that we make use of bid optimisation. Doing so should ensure you don’t spend more than you end up making, and get as much exposure as your budget will allow.

Conversion Tracking

Conversion tracking is something we incorporate into our strategy as a means of seeing how the ad has influenced customer behaviour. It will tell us what a customer does after interacting with your ad whether it be buying your product, visiting your site, signing up for a newsletter or anything else. This is key as you may not know the impact of your ads on customer behaviour.

Campaign Management

How well a campaign is managed can determine its success or failure. We, therefore, make it our prerogative to ensure we give your campaign special attention and manage all aspects of it to ensure it meets your objectives.


We understand the significance of carrying our clients along during campaigns. For this reason, we ensure we deliver quality reports that are easy to understand as well as give you an idea of how well the campaign is doing.

Generally, a good advertising campaign would look like us meeting your unique advertising needs by carefully planning, choosing the right strategies and being creative in our execution.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

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