Google & Bing PPC Audit Services

What is a PPC audit?

A PPC audit is a thorough investigation into your PPC account. The aim is to identify any areas where improvements could be made to boost the effectiveness of your PPC campaign. Every technical aspect of the account is checked to ensure that it is helping the campaign’s performance and not negatively influencing the results.

What is our PPC audit process?

Undertaking a PPC account audit is a time-consuming but necessary exercise.

Every file and folder, tick box and drop down of your PPC account is audited – every option that you have can influence the success of your PPC campaign. We look over a large date range so that the statistics we work with are a true reflection of the PPC campaign as a whole, rather than giving a recent snapshot of your PPC.

Any recommendations that we make are metric based. Click Intelligence’s team of paid media and digital experts are skilled in PPC audit and are fluent in best practices for a successful PPC campaign. At the beginning of the audit process, we identify the metrics that are most important to the client: i.e. the audit goals. There is then a trackable goal that the PPC campaign can be directed to.

Why does your business need a PPC audit?

An AdWords audit should be a housekeeping exercise that you regularly schedule, but it is especially important if your PPC is not giving you the returns on your investment that you were expecting and is underperforming. You should also undertake a PPC account audit if one team member has been working on the account since its inception – it’s hard to see or be objective with your own errors after all.

What does a good a PPC audit look like?

  • Account structure: The structure defines the triggers for the ads and where and when they should be displayed. The campaign should consist of several ads that are populated with keywords – and all need to be relevant to each other and the landing page.
  • Campaign settings: These are often set on the first day the account was opened and never looked at again! The network settings should be set for either display or search – never both as this combines the metrics and renders them useless.
  • Time of the day and hour of the week analysis: By analysing the time of the day data, you can get a clear picture of when you should publish your ad. It also helps you to understand consumer behaviour and shape future campaigns.
  • Location analysis: A simple error of not identifying that the locations are relevant to the regions you service can seriously impact on your campaign success. Location analysis identifies where you need to prioritise your ads.
  • Device-based bidding analysis: Analysis will identify the effectiveness of your current mobile bids – essential as search engines are now so hot on being mobile friendly.
  • Conversion tracking analysis: Neglecting to track conversions or tracking incorrectly, for example, can mean that you are missing out on data that can be used to boost your business
  • Attribution model analysis: Clearly shows you which parts of your campaign are successful, and which parts need some attention.
  • AdWords scripting analysis: Tests the quality of your ads so that refinements can be made to increase their performance.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.


Contact Us Now

If you would like to speak to a Google Certified Adwords specialist drop us a line

Get A Quote Now

Free SEO Audit Tool

See how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase

As a result of the work Click intelligence has carried out we have seen an increase in turnover by 3654%
Dave Masterson
CEO Best Web Hosting

Clients Past & Present

Every campaign is bespoke and fully tailored to the client

Client Logo's

If you are looking to increase your traffic, sales & leads! Let's have a chat, just get in touch!

From the Blog

From time to time we write something interesting

What Is SEO?

Ever wondered why certain websites appear at the top of Google’s results page when you search for something? That’s no accident – search engines are…

Read more

What is Moz?

It doesn’t matter if you want to brush up on your SEO skills, master local search, or drive traffic to your website, Moz can be…

Read more


US New York Office

39th Floor, 245 Park Ave,
New York, NY 10167,
United States

tel: +1 (877) 533-8022
email: [email protected]

UK Cheltenham Office

Pure Offices Cheltenham,
Hatherley Lane, Cheltenham,
Gloucestershire, GL51 6SH

tel: + 44 (0)1242 807842
email: [email protected]

UK Goffs Oak Office

Ambition Broxbourne Business
Centre Pindar Road
Hoddesdon EN11 0DB

tel: + 44 (0)1242 807842
email: [email protected]

Feel Free To Add Us On Social Media