Our Google My Business Service Explained
What is Google My Business?
All physical store owners, and online store owners, need to invest in Google My Business. It’s no longer a desirable feature of your website’s SEO. It’s now a must-have. Not only does GMB allow you to let customers know vital information about who you are, but it has incredible potential to put you in front of those who matter.
Google is, after all, the largest search engine in the world, and an incredible 88% of potential customers use Google to search for physical stores to visit before heading out to do so.
When you invest in a GMB listing, it helps you tell customers what you do, when you’re open, and your contact details for them to ask queries directly. It also features key images of your store, services and even menu items (vital if you own a restaurant!), as well as giving you the opportunity to answer FAQs and post customer reviews.
Our expert Google My Business Optimiser package helps your business listing jump off the page, enticing every customer who is looking for your products or services to visit you.
How Local Search Works
We’re all guilty of doing it – getting out our smartphone and starting a new search, perhaps looking for a new takeaway on a Saturday night or a niche clothes shop nearby. Potential customers do exactly the same! A potential customer starts their search for products or services on Google, via their smartphone. They search using a category keyword (such as “mens clothes shop”) and a location (such as “Cheltenham”). With these searches, the Google Map will appear first, with the top three businesses appearing. If you aren’t in these top three, why not? How will those customers find you? You need to appear here, or you’re at a significant disadvantage.
Even if you do appear in the coveted top three, you then have the task of converting those who see your listing into a customer who walks into your store. How? You do this by crafting incredible content.
- A Google listing banner to tell the world why they need to shop with you.
- 1 promotional post per month with keyword optimisation.
- Photo management so you look amazing all the time!
- Exclusive discounts on Google Trusted Photography. You can get up to 3 images uploaded per month.
- Monthly optimisation for additional local key term searches.
- Monthly keyword optimisation on review responses.
- Monitor and review all Google updates and suggestions from members of the public.
Your listing is your virtual shop front. It needs to clearly display all your relevant information quickly and efficiently, while also selling who you are and attracting much-deserved attention. A standard listing with the barest of information isn’t good enough. Not when you are competing with hundreds, even thousands, of other businesses that offer the same products as you, in the same area. You need the most attractive imagery on your listing and the most engaging details about who you are. You have to answer all and any potential questions you think customers will have, such as “Do you stock plus size clothes?”. Only by hitting each of these requirements will you ensure potential customers not only want to contact but they’ll want to visit you, too.
Don’t delay and update your business listing today! Our expert team will optimise your GMB listing with everything you need to succeed, and will be on hand to guide you through the process. Don’t miss out on these benefits!
Google My Business Benefits
Click Intelligence has a wealth of experience in Google my business campaigns. We also offer our clients full SEO audits, website migration consultancy, SEO strategy, fully managed SEO campaigns, content marketing, link building, PR and strategic reporting.
Although we have helped some big names succeeded in organic search we have also helped local business’s using the same process succeed in organic search on a local and national level. ind out more about SEO case studies.
Our Google My Business Process
We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.