Smart Hosting Organic Marketing Case Study


Campaign Background

Smart Hosting came to us in October 2014 with the target of becoming the go to hosting company for reseller hosting in the UK. Smart Hosting was a brand new company with no SEO strategy or organic performance.

With this in mind the Click Intelligence team went through the following process to start the SEO campaign:

1. Started off by conducted keyword research to establish the key short to long tale keywords within the hosting re-seller market.

2. Conducted a full on-page audit looking at simple on-page optimisation such as title tags, descriptions and h1’s then moving on to more complex optimisation with content optimisation, internal linking, rich snippets, page speed and fixing internal URL errors.

3. The Click Intelligence team them presented all the recommend changes to the client and gave additional support to their internal team as they were making the on-page SEO updates.

4. We then started working on the link building campaign by manually outreaching to relevant blogs and websites either asking for link or offing up high quality content for their sites.

5. Reporting was key to the success of this campaign so the Smart Hosting could monitor our performance and SEO activity each month.

The Click Intelligence team went through the above process to produce the results below.

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Keyword Ranking

Smart Hosting tasked Click Intelligence with improving 27 target keywords. The graph shows the average keyword rankings of 27 target keywords in October 2014 and then again in January 2017.

In October 2014 all 27 target keywords were outside the top 100 position in In June 2017 the average keyword ranking for the 27 keywords was position 7.


Organic Measurements







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Some of our customer feedback

"Click Intelligence is incredibly useful when executing your SEO strategy. It helps manage the time consuming task of manual outreach and content creation giving you time to focus on other tasks. Simon is incredibly knowledgeable and only practices white hat SEO so you know you’re in good hands"

John Smith - EMEA Marketing Manager Insight

Click Intelligence increased my unique visits from 487 to 7917 per month over a 12 month period. As a result we have seen an increase in turnover by 3654%
Dave Masterson
CEO Best Web Hosting

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If you are looking to increase your traffic, sales & leads! Let's have a chat, just get in touch!

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