Bing PPC Agency

What is Bing PPC?

Pay Per Click (PPC) advertising is a system used by search engines to allow businesses and individuals alike the ability to place their page, link or product at the top of a relevant search result. The cost you pay is per click, hence the name, and it can be a very effective way to gain a lot of traffic in a short period of time.

PPC advertising, however, is not a long-term solution, which is why it must be strategically implemented for a specific goal, for example, to sell out an event or to get people to buy and use a new product. When it comes to PPC advertising, the most thought of advertising system is Google’s AdWords, but not considering other options is a huge mistake.

Google is not the only search engine in town, which is why diversifying your advertising efforts into Bing can actually result in more traffic and a more effective use of your marketing budget. Bing PPC is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower, you are also stretching into territory not many of your competitors will be on. This means greater exposure, for less budget.

Why Does Your Business Need Bing PPC?

If your business benefits from PPC advertising, then not incorporating Bing into your efforts is a mistake. Bing is Microsoft’s search engine, and, with the combined power of Yahoo, makes for a great addition to any PPC campaign. Reach out to more users with a more diversified portfolio with a comprehensive Bing paid search campaign, and you can increase your success.

Bing PPC Process

Like all PPC campaigns, doing it once and forgetting about it not the best strategy. Not only do you need to research your own industry, your competition, and your demographic, but you also need to manage your campaign and update it regularly to ensure optimised success. This is why hiring a Bing PPC agency is so beneficial, because it allows you to sit back and relax, and know that your goals are being met and that your campaign is getting the right amount of ROI.

What Does a Good Bing PPC Campaign Look Like?

A good Bing Pay Per Click campaign will look similar to one that is created for AdWords, though there are notable differences that mean copy-pasting your efforts from one campaign won’t lead to the greatest returns. This is why every great Bing PPC campaign involves:

A PPC Strategy

Every strategy starts with you setting your goals, we will then work with you to craft a strong PPC strategy specifically for Bing’s search engine. This will involve research into your business, your competition, demographic, and industry. During this, we will determine the best keywords, times, and language to use for the greatest engagement rates.


Once we have crafted a PPC strategy, we will then work on implementing it or updating any current campaign you have already started.


This campaign will involve using relevant keywords or search terms that will ensure that users who are searching for your company will choose you over the competition. On Bing, the cost for these users to visit your site will be significantly lower than on Google.

Adcopy Writing

The quality of the text on your ads will also matter, which is why we craft specifically targeted and call-to-action copy for your PPC campaign.


PPC advertising is not something you can do once and leave, which is why we track all activity and monitor results.

PPC Optimisation

We will then use the information we have gained from tracking our efforts to optimise the campaign to ensure the greatest ROI.

Measurement and Reporting

Finally, we will compile a full report for you on a regular basis so that you can monitor our progress and see the results of your Bing PPC campaign first-hand.

Get Started Today

If you have already begun your Google AdWords campaign, it’s time to expand your efforts into underused territory with Bing. We will work with you to create a custom campaign and optimise it for your success.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.


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