Backlink Audit Analysis Services

What is Backlink Analysis?

When it comes to what tactics produce the most results in an SEO campaign, backlinks are highly regarded as one of the most important factors in the Google algorithm. It is for this reason that backlink analysis is so crucial, because the quality of the site linking to your business will play a critical role in how well your website performs.

A bad backlink can even penalize your website if it violates Google’s guidelines. A quality backlink is key to success, which is why backlink analyses are an essential part of every SEO campaign.

What are Good and Bad Backlinks?

So, what makes a good or bad backlink? There are many contributing factors including:

  • Response codes (200, 301, 302, 404, 500)
  • Target link URL
  • Link Type (Follow or No Follow)
  • Whether the link is live
  • The IP address
  • The hosted location
  • The domain’s age
  • The site’s domain authority
  • Site and content relevancy

In short, a good backlink is one that adheres to Google’s guidelines and will, therefore, be ranked higher, and a bad backlink is one that violates their guidelines. The latter means that rather than helping you increase your site’s ranking, you actually decrease it or, in extreme cases, become de-listed.

Why Does Your Business Need Backlink Analysis?

The reason why there are bad backlinks is because Google’s algorithms have become increasingly sophisticated, meaning that SEO strategies that worked in the past are now banned and that your old SEO campaign could be hurting your site’s current success.

This is why a backlink audit is a necessary component of every SEO campaign, and why an ongoing backlink analysis service can help you achieve the results you want. Our methods clean up your presence online and ensure that only quality backlinks are left.

Our SEO Backlink Analysis Service Process

When you use our SEO services, we will perform an SEO backlink analysis to check for the quality of your backlinks, using several backlink analysis tools and link discovery methods. We then crawl all links so that we can pull together all of the relevant data points, from whether there are any response codes, what the target link URL is, the link type, the domain’s age, and of course it’s Domain Authority (DA).

The Domain Type

Whether the site in question is a local directory,  blog, news sites or website. Each type of domain has its own benefits in an SEO campaign, depending on what your goals are.


The links involved will also play a huge factor in the quality of your backlinks, which is why the type of link, the link placement, the total number of links, and the total number of referring domains are all important to your backlink profile.

List of Sites for Disavow

If there are sites that are considered to be spam by Google, and are therefore hurting your online reputation, we then reach out to those sites and ask for your link to be removed. The next step is to then disavow those links by sending a reconsideration request to Google.

Why You Need to Act Now

A link audit is needed immediately, to help ensure that your business does not pay for old mistakes and that any future efforts towards building your website’s search visibility are as successful as possible. The processes involved are time extensive and require a specialist skillset, which is why hiring us to take care of your website backlink analysis is the perfect first step towards reaching the top of Google.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.


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If you are looking to increase your traffic, sales & leads! Let's have a chat, just get in touch!

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"Click Intelligence is incredibly useful when executing your SEO strategy. It helps manage the time consuming task of manual outreach and content creation giving you time to focus on other tasks. Simon is incredibly knowledgeable and only practices white hat SEO so you know you’re in good hands"

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