Google Adwords Mangement


What is Google AdWords PPC?

Google AdWords is the advertising service offered by Google to allow companies or individuals to pay for premium ad space at the top of Google’s search results.

The payment plan for this service operates under a pay-per-click policy, where you pay every time a user clicks on your elevated site. PPC is a great way to gain a lot of paid traffic to your website and, with over 80% of all searching traffic going through Google, using AdWords PPC management is more critical than ever.

Why Does Your Business Need Google AdWords PPC?

Google AdWords PPC advertising is useful in driving a large volume of traffic to your site, though it can become expensive without strategic planning. This is why a Google AdWords management service is necessary, so that you can benefit from as much click-through traffic from Google’s search engine result pages (SERPs) as possible.

Google AdWords PPC Process

Every successful AdWords campaign will go through the same process, and this process starts with you. Start first with a list of goals that you want to achieve, including business objectives and return on investment (ROI) goals. Once you have these, we can then work with you to create a comprehensive campaign.

As an AdWords management agency, we take all the hard work out of AdWords management, and ensure the greatest possible success rates, rather than wasted budget.

What Does a Good Google AdWords PPC Campaign Look Like?

Each of our Google AdWords management campaigns involve:

PPC Strategy

To craft a successful PPC campaign, our AdWords management company will conduct extensive research into your business, industry, competition, and demographic to ensure that the strategy we build for you is optimised for your success.

Implementation

Once we have created your custom strategy, we work on implementing it or by updating any existing campaigns you already have or updating them into brand new campaign ideas.

Keywords

Intensive keyword research is undergone, so that we select the most relevant and best keywords for your campaign, and provide you with the greatest ROI possible.

Adcopy Writing

To ensure the most click-throughs, we then create ad copy, both for your ad on Google and for your landing pages, to ensure that a strong call-to-action is present and that your result is highly relevant to users.

Ad Extensions

Ad extensions are the ability to stand out amongst the rest, and are therefore an invaluable tool. As your Google AdWords agency, we will work on implementing the best extensions for you.

Shopping Ads

We will also optimise any shopping campaign or product listing ads you need created, in order to promote your inventory using relevant search terms and keywords.

Tracking & PPC Optimisation

In order to ensure optimal success, we continue to track your account and optimise our efforts for continued results. We watch for all changes, big and small, to make fine-tuned adjustments as needed.

Measurement and Reporting

You need more from your Google AdWords management company than just the promise of a strong strategy, which is why we produce regular reports to showcase the progress on your campaign. This report will include what we’ve done, and how well your PPC campaign is performing.

Get Started

It goes without saying that you can create your own AdWords campaign, but without strategic planning and ongoing management this can lead to a lot of wasted money. By using our services, you can create targeted ads that gain the most traffic and ROI for your business.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

 


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If you would like to speak to a Google Certified Adwords specialist drop us a line

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