Instagram Advertising Agency

What is Instagram Advertising?

When it comes to Instagram advertising, your company has many different opportunities to engage with your followers and to increase your community. What is important to note, of course, is that when it comes to advertising on Instagram you have two avenues, and both must be effectively managed to see the greatest of results. The first method involves your actual account and how you engage with your followers. You can pay for all the advertising you want, but without social media management and a clear and effective social media campaign, your users will not follow or engage with your content.

Organic Instagram Advertising

  1. Post Quality Content

The better your visuals and overall aesthetic, the higher your engagement will be. Post high-quality photos that are edited professionally, and have an Instagram that follows a theme. Your theme could be a specific colour, or it could be food, fashion, travel and lifestyle.

  1. Captions That Call to Action

Your caption should include some sort of call to action to encourage users to comment and start discussions.

  1. Stories that Engage

Instagram stories has completely changed how businesses can engage with their followers. The better and more engaging your story, the more you can connect and build a relationship with your audience. Once you have over 10,000 followers, you can even send them links on your website.

  1. Stories that Send Traffic Through

The ability for users to visit web pages within the app offers a lot of opportunities for businesses, but it means that content creation is more critical than ever. Your stories have to be great to get the traffic to your site, and the content on your website must be worthwhile.

Paid Instagram Advertising

  1. Product Links

You can now link products directly on your Instagram posts, allowing users to buy the items they see in the moment.

  1. Promoted Content

Instagram’s algorithms have been tailored specifically so that your sponsored posts can get the most engagement from users who fit your demographic.

Why Does Your Business Need Instagram Advertising?

In 2016, Instagram opened up advertising opportunities for all of its users who made the switch to a business profile. Since then the popular image-based social media app has made quite a few changes, and has gained over 300 million new monthly users. The marketing potential on Instagram is huge, especially when you implement a strong and effective Instagram advertising strategy to help you see real returns and effective results. Managing a social media campaign, however, requires a lot of demographic research, content creation and promotion, and constant optimisation to ensure you are getting the best results.

What Does a Good Instagram Advertising Campaign Look Like?

When you hire an Instagram advertising agency like Click Intelligence, you hire professionals that work from scratch to create a comprehensive and effective Instagram advertising campaign. That is why every one of our campaigns include:

  • User Targeting

A great Instagram ad is more than a sponsored post that gets a like, it’s one that encourages the user to either follow you, buy your product, or sign up to your newsletter. This is why user targeting is always the first step to maximise the engagement you want, from users within your demographic.

  • Ad Writing

Though Instagram is an image-based app, captions still play a critical role towards increasing engagement. This is why ad writing is also a component to every one of our Instagram advertising campaigns.

  • Budget Management

We work with you and your budget to ensure that your Instagram campaign remains profitable and successful.

  • Measurement and Reporting

You won’t be kept in the dark about our efforts, either. We provide comprehensive reports detailing our efforts and our results so that you can be in complete control over your Instagram profile.

Our comprehensive services mean that not only can we create a great Instagram advertising campaign for you, we can ensure that your website is optimised and your on-site content will drive up engagement and maximise your success.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

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