SEO Website Migration Services

What is an SEO Site Migration?

In this day and age, websites need more maintenance and grooming than they likely did before the days of SEO. In order to ensure your site is capable of competing with the millions of others on the web, it’s essential that you make sure it effectively caters to the needs of its audience. In an attempt to fulfil this need, many sites sometimes undergo changes which could result in needing to migrate to a new site. However, this can put the site at serious risk of it being affected in terms of traffic and its ranking on the web.

On that note, SEO site migration simply refers to any changes that a website undergoes that could significantly impact their search engine visibility during the website migration process.

What is our SEO Site Migration Process?

Effective SEO site migration should ensure that during the process of migrating, your SEO is impacted positively as opposed to negatively. For this reason, some important steps in our process include:

Domain Transfer

Although a riskier form of migration, if it’s suitable for you, we consider doing a domain transfer. However, before we do that, we ensure everything is securely backed up. This is key as you want to make sure that all of your content is intact in case of any unforeseen circumstances. We will also consider crawling your site and benchmarking your analytics beforehand as well.

Structural Changes

Migrating sites is the perfect opportunity to do an SEO audit. During this process, we will be able to have a look at your site structure and see how well it’s optimised for the web. When assessing your site structure, we will consider elements like the relationship between your pages and redirect mapping.

URL Restructuring

This is a key aspect of website migration as often when major changes are made, it’s possible that your URLs need to be restructured. In such an instance, redirecting is key, and we can help you do that by providing a redirect mapping document.

Content Changes

Another important part of our SEO migration process is the existing content on your site. We will do an assessment of all content and work with you to decide which content should be kept, updated, as well as those that shouldn’t be transferred over at all. This should ensure that you don’t miss out on any opportunities to retain or update content that could be valuable to your audience or that rank well for users search queries.

Site Migration Checklist

Once the major migration has been done, we carry out a site migration checklist to check that everything has run smoothly and see what aspects of your SEO may have been directly or indirectly affected by the migration. Some elements of the checklist include rank monitoring, technical and content audit, redirect file, GA audit, off-site asset audit, and sitemap management. It should also consist of a significant amount of monitoring and reporting during that process.


To keep you involved in the entire process as well as give you the confidence to ensure we’re on track, we will ensure we provide regular comprehensive reports. They should give you details regarding how the migration is going as well as the status of your SEO

Why Does Your Business Need an SEO Site Migration?

For anybody who has spent years building their SEO, they are likely aware of all of the work that goes into getting a decent position in search engines. SEO website migration is, therefore, essential because it ensures that you don’t encounter serious problems with your search traffic during a domain change or any other major adjustments you make to your site. It can also pose as an opportunity to improve your site’s optimisation and make it more suitable for the web.

What Does a Good SEO Site Migration Look Like?

A good SEO website migration for your site should enable you to make major changes or migrate your site while mitigating the threats this could pose to your SEO. Ultimately, it should help you retain as much traffic as possible and set you up for future success in your business.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

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