Paid Social Media Agency


What is paid social?

While organic search is accessible by all, you have no way to control who sees your content – there is no discrimination between an audience that could be interested in your products or services and those who are active quality consumers in your target audience. A paid social campaign provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

What is our paid social process?

To deliver the outcome that you want, there needs to be clear defined goals about what you want the strategy to deliver. If we don’t fully understand your needs and wants, how can we track success? With quantifiable goals, we know how we can achieve them.

We also need to know about who your target customers are so that the strategy can be tailored to maximum effect – targeted to suit geographical location, social demographics, gender, age and more. Focusing on key groups of audience contributes to the increased successful conversion from visitor to consumer.

Why does your business need a paid social campaign?

The digital marketing landscape evolves at a surprisingly quick rate. In the recent past, your website could achieve a high-ranking position in Google search results by optimising your website’s content with SEO techniques specifically for organic search. However, as search engines’ algorithms have become more complex and selective about the pages that they rank, marketeers are having to rethink their strategies.

Now digital marketing is about how to target your audience, build relationships with them, and take your visitors on a journey that inspires and motivates them to make a purchase – this is what a paid social strategy does. It’s finding out who and where your consumers are, and leading them to your product.

What does a good paid social campaign look like?

A successful paid social campaign is carefully orchestrated by a paid social media agency and is bespoke for each client. It should tie in together several aspects of SEO to optimise its success. The campaign should address the following issues:

Paid social strategy: Your paid social campaign is not about a singular ad, but rather a collection of ads that work in unison to create a controlled and visible environment for your ad placement. The ads should form a cohesive drive that’ll target your audience and lead them towards a product they are interested in.

Ad creation: There is not a one-size fits all approach to creating ads for social media platforms – each one has different formats, sizes, aspect ratios and specs, so your ads need to be platform specific. A good campaign uses metrics to inform the visual and text content of the ads so that it is optimised for success.

Bid optimisation: You have to bid against your competitors to have your ad displayed. It’s a complex balancing act between getting your ad maximum exposure but not at the expense of diminishing your return on investment. Bid optimisation is a vital but time-consuming tool for your digital marketing campaign, but when done correctly, you will reap the rewards.

Conversion tracking: You should receive conversion tracking for your ads – not just how many consumers bought from you on the first visit (direct conversion), but how many times they have interacted with your site prior to purchase (assisted conversion). Metrics can help you make informed decisions about what is working and what is less successful.

Campaign management: When working with a paid social agency, they should be proactive in your campaign management. As algorithms change, seasonal fluctuations to keyword relevance and even news events can impact on the success of your ad, and so you need to know that you have a team that is dynamic and responsive to react accordingly.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.


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