With more than a decade in the industry, this established digital marketing agency wanted to strengthen their performance across both organic and AI-driven searches. While the website was already ranking for a broad range of industry and service-related keywords, there was an opportunity to further improve visibility, increase traffic, and expand AI search presence.
Case Study Overview
- The campaign ran for 12 months, from March 2025 to March 2026, with a monthly investment of £4,000.
- Organic traffic increased from 10,890 to 33,393, representing 206% year-on-year growth
- Page 1-3 keyword positions increased from 96 to 866, an 802% uplift
- Page 4-10 keyword positions increased from 253 to 935, marking 269% growth
- 516 referring domains were secured through strategic Link Building and Digital PR activity
- 210 new pages were created to support keyword expansion, industry targeting, and AI search visibility
- AI Overview visibility increased from 1 keyword appearance in March 2025 to 448 appearances in March 2026
From Strong Existing Visibility to Scalable SEO Growth
Competitor analysis highlighted gaps across keyword targeting, content depth, and backlink acquisition. Existing landing pages also required additional optimisation to better align with search intent, user experience, and support performance within AI search environments.
Alongside traditional SEO improvements, the campaign also focused on improving AI search visibility by making sure that content structure, formatting, and topical authority aligned with evolving large language model (LLM) requirements.
The Objectives that Steered Campaign Performance
- Improve rankings across competitive SEO, AI search, and digital marketing keywords.
- Increase organic traffic to key service and industry landing pages.
- Strengthen technical SEO performance across the website.
- Expand topical authority through strategic Content Creation and keyword mapping.
- Improve AI Overview and LLM visibility through AI-focused optimisation.
- Increase referring domains and backlink quality through Link Building and Digital PR.
- Support long-term lead generation growth through stronger organic visibility.
The Metrics That Mattered Most
- Organic traffic growth across core landing pages.
- Page 1-3 and Page 4-10 keyword ranking improvements.
- AI Overview and AI search visibility increases.
- Referring domain and backlink profile growth.
- New content performance and ranking keyword growth.
- Long-term lead generation potential through increased search visibility.
Campaign Results & Growth Wins
- Traffic growth: Organic traffic increased from 10,890 in March 2025 to 33,393 in March 2026, delivering 206% year-on-year growth. Improved keyword targeting, landing page optimisation, and stronger visibility across high-intent search terms all contributed to the uplift.
- Keyword rankings: The number of Page 1-3 keyword positions increased from 96 to 866, while Page 4-10 rankings increased from 253 to 935. This growth strengthened visibility across highly competitive digital marketing search terms.
- Content performance: As part of the campaign, 210 new landing pages were created to target additional keyword opportunities and support topical authority. These pages now generate 14,591 monthly organic visits and rank for 842 targeted keywords.
- AI search visibility: AI Overview visibility increased significantly, rising from 1 tracked appearance in March 2025 to 448 appearances in March 2026. This growth was supported through AI-focused content structuring, semantic keyword targeting, schema implementation, and listicle-style content designed to improve AI visibility.
- Authority and link growth: The campaign secured 516 referring domains through a combination of blogger outreach, digital PR campaigns, and brand mention strategies.
- Digital PR impact: Data-led Digital PR campaigns helped strengthen authority further through high-quality media placements and editorial coverage. These campaigns also supported wider visibility across both traditional SERPs and AI-driven search results.
Final Thoughts & Next Steps
With stronger rankings, increased organic traffic, improved authority, and significantly greater AI search visibility, the campaign has created a strong platform for continued long-term growth.
The next phase will focus on scaling content production further, expanding keyword targeting opportunities, continuing digital PR activity, and strengthening AI search optimisation strategies to support even greater visibility across LLMs and AI Overviews.
Book a call with our team today and discover how we can help you take your business to the next level!
