A SaaS solution client launched a brand-new SEO and AI search reporting platform and wanted to build their visibility across highly competitive search terms. With no existing keyword rankings or organic presence, the focus was on creating a strong SEO foundation, increasing authority, and improving visibility across both traditional SERPs and AI search results.
Case Study Overview
- The campaign ran for 12 months, from March 2025 to March 2026, with a monthly investment of £4,000.
- Organic traffic increased from 10,890 to 33,393, representing 206% year-on-year growth
- Page 1-3 keyword positions increased from 96 to 866, an 802% uplift
- Page 4-10 keyword positions increased from 253 to 935, marking 269% growth
- 516 referring domains were secured through strategic Link Building and Digital PR activity
- 210 new pages were created to support keyword expansion, industry targeting, and AI search visibility
- AI Overview visibility increased from 1 keyword appearance in March 2025 to 448 appearances in March 2026
From a Brand-New Domain to a Strong SEO Foundation
The client is a SaaS-based SEO and AI search reporting platform operating in a highly competitive global market. As a brand-new domain, the website had no non-branded keyword visibility, backlink authority, or established organic search presence when the campaign began.
Competing against established SEO software providers, AI search platforms, and reporting tools meant that the campaign needed to establish authority, visibility, and trust from the ground up. There were clear opportunities to build a scalable SEO foundation through technical optimisation, strategic content creation, and authority-focused Link Building. Alongside traditional SEO goals, the campaign also focused heavily on improving AI search visibility and increasing brand mentions across trusted online sources.
The Objectives that Steered Campaign Performance
- Build a strong technical and on-page SEO foundation for a new domain
- Increase rankings for high-intent SEO, SaaS, and AI search-related keywords
- Drive sustainable organic traffic growth through strategic content creation
- Strengthen domain authority through targeted Link Building and Digital PR
- Improve visibility within AI Overviews and LLM-generated search experiences
- Support long-term organic growth through topical authority and semantic optimisation
The Metrics That Mattered Most
- Growth in organic traffic and keyword visibility
- Improvements in Top 3 and Page 1 keyword rankings
- Increase in referring domains and Domain Rating
- Growth in AI Overview visibility and AI search presence
- Organic traffic generated from newly created landing pages
- Expansion of overall search visibility across competitive SEO terms.
Campaign Results & Growth Wins
- Traffic growth: Organic traffic increased from 38 monthly visits in April 2025 to 8,108 monthly visits by March 2026. New content pages generated 5,222 monthly visits and ranked for 201 targeted keywords.
- Content performance: As part of the campaign, 210 new landing pages were created to target additional keyword opportunities and support topical authority. These pages now generate 14,591 monthly organic visits and rank for 842 targeted keywords.
- Keyword rankings: From having no non-branded rankings at the start of the campaign, the website achieved 146 keywords ranking in positions 1–3 and 543 keywords ranking in positions 4–10 within 12 months.
- AI search visibility: AI Overview appearances increased from 0 to 85, helping improve visibility across emerging AI-driven search experiences and LLM-generated recommendations.
- Authority and link growth: Domain Rating increased from 0 to 59, supported by the acquisition of 100 referring domains through Blogger Outreach, brand mentions, and Digital PR activity.
- Content and optimisation improvements: 57 SEO-focused landing pages were created alongside technical SEO, semantic optimisation, schema recommendations, and content clustering to support both traditional and AI search visibility.
Final Thoughts & Next Steps
With strong SEO foundations now established, the next phase of the campaign will focus on expanding topical authority further, increasing AI search visibility, and continuing to strengthen rankings across high-value SaaS and SEO-related terms.
Ongoing optimisation, digital PR activity, and strategic content expansion will support continued growth across both traditional search engines and AI-powered search experiences.
Book a call with our team today and discover how we can help you take your business to the next level!
