5 of the Best Video Marketing Tools

Video marketing is remaining one of the best ways to promote your brand online. Not only is video marketing incredibly engaging but it is also a fantastic means of driving traffic to your website. Couple video marketing with enriched social media profiles and you’ve got a recipe for success.

For your videos to prosper, though, you need to ensure they are made well, edited perfectly, and look professional while also encompassing your brand. From video ideation and scripting to naming, planning and editing, there are many steps to take and consider when it comes to marketing video production.

Here are the five best video marketing tools all marketers should know about and utilise.

1.   Content Idea Generator, Portent

Created by Portent, the Content Idea Generator is a great tool to get the ideas flowing and creative thoughts in gear. This tool’s concept is to help you think of ideas by presenting you with a selection of random but relevant thoughts. All you have to do is enter a keywordKeywords are the words and phrases that potential customers might search for to find your business. or phrase into the ‘Title Maker,’ and then let it assemble a title. While some results are going to be completely unusable, this could be the foundations you need to build a solid idea from.

2.   Storyboarder, WonderUnit

Go paperless and save the environment while you draw up a video storyboard. Before you question your drawing capabilities, this tool is made for everyone – it is not difficult to use or hard to draw on, ideal for all non-artists. If your drawing skills really are dire, then you can record audio so that you can talk through the mess you have drawn…

What makes this tool useful is that it is easy to share amongst co-workers. It is also downloadable for both PC and Mac.

3.   Celtx

Write out your script scene by scene and save your notes wherever you are, be it on the go or sat in the office. Celtx is a wonderful video project management software, ideal for writing scripts in a variety of forms.

Of course, you could use Microsoft Word as upgrading Celtx to include more features will cost money.

4.   Magisto

This video editing tool helps you create an attractive video for your audience. You can create videos that are not only aesthetically pleasing but help with brand awareness. Magisto is simple to use: upload your business videos or photos, choose an editing style that suits your brand, and the A.I. powered professional video maker will analyse your video and recommend edits. One additional perk of Magisto is that it also has a soundtrack library.

5.   Videoshop

A fast and easy app that is made for iPhone, iPad and Android. Edit your videos/photos on the app and integrate songs to your video. Other key features include creating videos in slow motion and adding titles and sub-titles. While this isn’t a tool to be used for high-quality marketing videos, it is ideal for small, fun videos that need to be quickly made for social media purposes.

Marketing video production doesn’t have to be a difficult task; however, if you are unsure on how to create a video that encompasses your brand, or know how to market and distribute the finished product, our professional video marketing services can help when it comes to marketing your videos. Want to know more about promotional marketing videos, head to our YouTube channel.