Skip to content

What is Content Marketing?

Content marketing is a marketing method in which you create relevant and valuable content which will drive to a specific call to action to attract and help retain customers. Wondering whether content marketing is important? Around 80% of business decision-makers prefer to get company information in a series of articles rather than an advertisement. If…
Reading Time: < 1 minute
Blog Post

Content marketing is a marketing method in which you create relevant and valuable content which will drive to a specific call to action to attract and help retain customers.

Wondering whether content marketing is important?

Around 80% of business decision-makers prefer to get company information in a series of articles rather than an advertisement. If you don’t have content marketing in your overall marketing strategy, then you should definitely reconsider.

To help with your content creation you can get in touch with one of us at Click Intelligence as we can produce you bespoke, unique and tailored content.

Have a look at the infographic below to see more statistics and information about content marketing.

content marketing infographic

Content Marketing How-to Guide

James Owen, Co-Founder & Head Of Search

James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.

View all Downloads

Downloads

eBook: What is PPC?

What Is PPC?

There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems…

Download
An e-book cover image titled 'How to Choose an SEO Agency', shows a group of happy co-workers at a desk in an office.

How to Choose an SEO Agency

Selecting an SEO agency is an important decision for any business. Check out our guide on how to choose an SEO agency successfully!

Download
The cover of an e-book titled 'How Tech May Change SEO', featuring a depiction of a global cyber web space.

How Tech May Change SEO

SEO is constantly in flux. The methods that digital marketers use to get domains to rank change constantly. What was…

Download
View the Blog

You may also be interested in...

How to Build a Multi-Layered Link Building Strategy That Works

Some backlinks can help a key service page gain authority, while others help to strengthen…

Managed SEO vs Buying Individual SEO Services: Which Is Right for You?

SEO can be complicated. It’s constantly changing and is not a one-and-done job. That’s something…

How Can Brands Compete in ChatGPT Without Paying for Ads?

AI has become part of how people research and look for products, as well as…

What Does a White Label SEO Partner Actually Handle?

Growing an SEO agency takes a lot of hard work. You've got to keep up…

Google August 2026 Spam Update Has Finished Rolling Out: What It Means

Google announced it was rolling out a further spam update on August 18, 2026. It…

Why Topic Association Is the Next Frontier of AI SEO

Instead of scrolling through pages and pages of endless search results, more people are now…

Why Editorial Coverage Is Now Essential for Brand Authority

When your target customer heads to Google to search for a product or service, or…

How Community Mentions Help Get Your Brand Featured in ChatGPT

Artificial intelligence (AI) is changing the way that people are searching for information. Tools like…

View all Guides

Online Guides

AI SEO: What It Actually Means and How to Do It
View guide
LLM SEO: The Complete Guide to Large Language Model Optimisation
View guide
How to Rank in AI Overviews: The Complete Guide to AI Overviews Optimisation
View guide
GEO vs SEO: The Complete Guide to Generative Engine Optimization
View guide
The Ultimate AI SEO Service Guide
View guide
The Ultimate On-Page SEO Service Guide
View guide
SaaS SEO & AI Search Strategy Guide
View guide
Ultimate SEO & AI Search Strategy Guide for Franchise
View guide
Back To Top