8 Free Resources & Learning Opportunities to Help You Get Ahead

The internet is the greatest resource available for any business. It’s awash with tools, guides, and learning opportunities that can take your company to the next level. Not only that, but many of these are supplied at no additional cost.

The only issue is uncovering the resources that are the most rewarding to utilise. Thankfully, this guide is here to offer a helping hand. If you’re ready to increase your profit margins and get ahead of the competition, below are eight free resources and learning opportunities that you need to consider.

1. Moz Academy

The Moz Academy claims to be “the fastest way to learn SEO.” While that point can be disputed, what cannot be questioned is that the Moz Academy is a fantastic resource for those who want to learn about search engine optimisation.

For a limited time, more than a dozen SEO-related courses are provided by Moz on a complimentary basis. This free training includes everything from a starter guide that details SEO fundamentals, to more challenging subjects like how to perform a technical SEO site audit. To ensure maximum educational impact, the courses include videos, a quiz, and further learning materials.

Link: Moz Academy

2. A guide to setting up Shopify for shop owners

This Google Docs presentation was created in response to COVID-19. Due to the pandemic forcing many brick-and-mortar shops to cease trading in a physical capacity, this guide shows how local shop owners can forge an online platform via Shopify.

Along with showing how to create an online store, the guide also outlines how a business owner can enable a kerbside pickup service for their customers. All of this information is packed into an easily digestible, 62-page slideshow – perfect for those who have no prior knowledge about Shopify.

Link: How to Build a “Buy Online, Pickup Curbside” Store

3. Ahrefs Blogging for Business

If you’re not sure where to start with your blog content strategy, receive expert guidance with Ahrefs “Blogging for Business.” Ahrefs state this guide can show you how to gain over 100,000 monthly visitors to your blog, and the techniques needed to transform thousands of readers into customers.

On their part, the guide is a comprehensive look at all things blogging. It’s split across ten different tutorials, including “How to optimise your article for a target keywordKeywords are the words and phrases that potential customers might search for to find your business.” and “How to promote your content.” Perhaps best of all, these tutorials all incorporate video – nearly five hours of it, in fact.

Link: Blogging for Business

4. Watch last year’s Webmaster Conference Product Summit

Google hosts a Webmaster Conference series, and last year this included a Product Summit that discussed a variety of subjects. As it saw various engineers and product managers from Google Search participating, this summit was an ideal way to learn about SEO practices from first-hand sources.

Google recorded all of the talks held at this Webmaster Conference, and these can be viewed on YouTube. These videos cover:

• Web deduplication
• Best practices for Google Images
• GooglebotGooglebot is a web crawler. It follows links and indexes pages for search engines to make it easier for users to find what they're looking for. and web hosting
• Titles, snippets, and previews in Google Search results
• Rendering
• Knowledge Panels and how they can be claimed
• How Search has improved over the years

Along with watching all of these videos, it’s recommended you also subscribe to the Google Webmasters official YouTube channel. From here, you can stay up-to-date with all recent Webmaster Conferences.

Link: Webmaster Conference Product Summit

5. Traffic Think Tank Live 2020

Traffic Think Tank Live 2020 was a one-day virtual event that hosted some of the world’s foremost marketing experts. Sessions were conducted on important topics such as SEO, automation, and content marketing.

The bad news: the event happened back on May 16th. The good news: you have the ability to freely watch the recordings from the event.

As the event took place recently, these videos are the ideal way to learn about the most up-to-date tactics and information relating to digital marketing strategies. Not to mention you’re learning from the best in the business.

Link: Traffic Think Tank Live 2020

6. Paddy Moogan’s Link Building Book

If you want to learn about link building, there’s no better place to start than with Paddy Moogan’s comprehensive book that’s all about the subject.

The Link BuildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. Book was formerly only accessible to those willing to pay. In 2020, however, Moogan decided to offer the full book for free. This 22-chapter book is available to read online via Aira, the marketing agency that was co-founded by Moogan.

As for what you will find in the book, it’s essentially everything you could possibly need to know for running a successful link building campaign.

Link: The Link Building Book

7. GMB Post Scheduler

Following the negative impact caused by COVID-19 to industries across the world, the good folks at dbaPlatform decided to offer their Post Scheduler tool free of charge during the pandemic.

This post scheduling tool is beneficial for any outlet that utilises Google My Business as a communication platform. The GMB Post Scheduler means you can craft, schedule, and publish posts with ease. This is particularly helpful for multi-location businesses that have various GMB listings. You can avoid manually updating listings and uploading posts to each individual GMB account. With the Post Scheduler, it’s all done from a single dashboard.

Link: dbaPlatform Post Scheduler

8. Click Intelligence

That’s right. As one of the premier search marketing agencies around, we feel it’s our duty to provide various free resources for people to consume. This is evidenced by our blog content, which delivers advice and knowledge on a regular basis – as this article hopefully illustrates. Although for another example, take the time to read our Business Owners Guide To SEO. This is an info-packed series that encompasses every relevant search engine optimisation topic.

In addition, we have a number of eBooks that are free for anyone to download. These cover a diverse selection of digital marketing subjects, from “What Is Social Media Marketing?” to the “Ultimate Blogger Writing Guide.” Simply browse our Downloads page for more information.

Link: Click Intelligence Free Guides & Whitepapers