Skip to content

Googlebot

AlgorithmsSEO

Googlebot is the name given to the bot that Google uses to crawl through webpages automatically, locating and storing data on websites so the search engine to index them appropriately.  

This bot is highly significant for SEO experts, as it is decisive in determining the indexing and ranking of a given webpage or website. As such, technical SEO professionals use sitemaps and other links between a website’s pages to help direct Googlebot to new areas of a website that should be indexed. 

Googebot explores at a different crawl rate on different websites, determined by an advanced algorithm. It’s possible for SEO experts to increase this crawl rate, which can improve a website’s SEO.  

SEO Glossary

View the Blog

From the blog

Google PageSpeed Insights Explained: What Every Score Means

If you've ever tested your website using Google PageSpeed Insights, you've probably been met with…

Google June 2026 Spam Update Complete: Here’s What It Means For Your SEO Strategy

On June 24, 2026, Google announced that it had started rolling out its latest spam…

All You Need to Know: Agentic Browsing Update for Google Lighthouse

As one of the top SEO agencies out there, our duties extend beyond creating SEO…

How to Optimise Service Pages for AI Search and LLM Recommendations

There’s no hiding from it. AI search and large language models (LLMs) like ChatGPT and…

How to Create Answer-Ready Content for AI Search

Businesses no longer need to create content solely for traditional search engine results pages. AI-powered…

How to Make Your Brand Easier for AI Search Engines to Understand

While traditional SEO will always be important, brands are now also thinking about how they…

LLM Visibility for eCommerce Brands: How to Get Products, Categories and Brands Recommended

How people search and compare products online has changed. Just a few years ago, a…

What to Do Now That the Google May 2026 Core Update is Complete

Two weeks have passed since we first updated you about the Google May 2026 core…

View all Downloads

Downloads

Beginner's Guide to Rich Snippets?

Beginner’s Guide to Rich Snippets

Find out the secret code of how to get a rich snippet in Google.

Download
eBook: Search in 2022 - Key Findings So Far

Search in 2022: Key Findings So Far

The search engine landscape is constantly changing; search in 2022 is no exception. New trends and algorithm updates occur all the time in the search engine world.

Download
The cover of an e-book titled 'Digital Marketing for International Audiences' with a blue global map and interconnected lines.

Digital Marketing for International Audiences

Digital marketing is a requirement for any business that wants to entice, engage, and excite customers online. When putting together…

Download
Back To Top