7 Reasons to Consider Remarketing

What is remarketing? Remarketing is an effective way to target consumers who have visited your website in the past. A remarketing campaign means you can tempt someone who seemed interested in your product or service back to your website in the hopes that they may take further action.

The technical execution of remarketing is having a javascriptJavascript is one of the web’s key programming languages but coding it incorrectly can cost you in technical SEO terms. In order to avoid common mistakes, and understand how Java operates, here’s a quick guide to coding Java the right way. tag place a cookie in the user’s browser; this cannot be done, however, if someone is looking up sensitive information.

What are the benefits of a remarketing campaign, and is it worth your time and money?

1.   Brand recall

With so many brands out there, it’s easy for consumers to find a brand they like, plan to buy from, only to get distracted and forget about a business they were previously interested in. A distraction can be as simple as someone knocking at their door to them accidentally spilling hot coffee on themselves – them abandoning your website doesn’t necessarily mean they are not interested.

Remarketing allows you to remind people who have shown interest that they clicked onto your website for a reason; it can be a push for them to finally complete a purchase they had planned on making a while ago, too.

While this may seem intrusive, this isn’t the case. Remarketing ads are placed throughout the web with a simple message that shows your brand’s website or any products they may have been viewing. This increases brand awareness as it reminds the visitor why they were on your website to begin with.

2.   Ads with relevancy

Personalisation is key when it comes to ads. Long gone are the days when generic ads were enough to appeal to customers; now, customers want ads that have meaning and are relevant to their wants and needs.

Ads are delivered based on a consumer’s past behaviour on your page, meaning you can have an ad curated on their previous actions – for example, them landing on a product page, which you can then have displayed throughout the web as a reminder.

What’s more, you can remarket based on what specific pages a visitor has landed on. Segmenting your remarketing lists is highly effective (and without one, can be damaging), so ensure that when you are setting up your remarketing tag, you differentiate between different pages. Someone who has visited a “cat food” page does not want display ads for “dog food.”

Generic ads are unfavourable, especially with Millennials. You need to appeal to your visitor’s interests if they are to convert.

3.   Increase conversion rates

Reduce your loss by increasing customer engagement rates through target ads that are relevant to your visitor. If your first line was unable to secure a conversionA conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link., then retargeting allows a second chance. There is a lot of power in retargeting as it can prevent a loss by leading a visitor back to your website. It’s quite simple really; the more a past visitor is exposed to your brand, the more likely they are to convert and become a customer.

4.   Audience targeting

Targeting a specific audience is a powerful marketing method that pays off in the long run. Creating remarketing ads based on your audience’s interests and demographics will enhance your remarketing efforts and hit closer to home than trying to target everyone.

There is also the option of targeting warm leads – visitors to your sites who have abandoned a shopping cart. This is a great way to minimise cart abandonment and have customers complete their purchase.

5.   Flexible budget

You have complete control when it comes to your remarketing budget, much like with all other Google advertising tools. Similar to Pay Per Click (PPC) advertising, you only pay if someone clicks on your retargeting ad. Plus, because you are technically remarketing to those who have already shown interest, your impression will be more effective.

6.   Attract your competitors’ customers

Remarketing ads don’t only appear to those who have visited your website, but your ads can also make an appearance to those who have searched for a particular keywordKeywords are the words and phrases that potential customers might search for to find your business.. Knowing which keywords to target, however, can be difficult, which is why enlisting the help of an agency for help on display remarketing AdWords can be the best way to get in front of your target audience.

7.   Many types of remarketing campaigns

Not all remarketing campaigns are the same, but you can do any of the following:

• Social media remarketing
• Display remarketing
• Search remarketing
• Video remarketing
• Dynamic remarketing
• Customer list remarketing

Select the strategies that’ll benefit your business.

Remarketing is a smart investment, one that can improve your bottom line. But with anything, you need to do it right. Not sure on how to go about a remarketing campaign? Contact us for information on our Google remarketing services and how it can be beneficial to your business.