Remarketing vs Retargeting

If you’ve found that your business has recently slumped in terms of its productivity, you’ve got a right to be concerned. However, you don’t want to let your anxiety override your practicality, so before you start making any major decisions about new marketing strategies or rebranding ideas, take a step back and figure out where the issue really lies.

It may be that your audience just needs to be reintroduced to your brand, perhaps a refresher, and you can recapture their attention by implementing remarketing and retargeting campaign strategies.

But what exactly is remarketing and retargeting?

What is Remarketing?

Remarketing is a popular method of digital marketing where marketers target their ads to users who have visited their website before, hence why it is referred to as ‘re-marketing.’ It’s an efficient way to target people who have already shown interest in your business and it creates an opportunity for you to retain current customers and generate more traffic to your site. Remarketing is also more centred to email campaigns to encourage customer growth.

You can send remarketing ad emails based on customers’ browsing history, or alternatively, you can send a reminder that there are items in their basket. This method is favoured by the likes of Amazon, and it works! Contrary to popular belief, customers don’t get annoyed by this method of marketing, but rather, they appreciate the fact that big-name brands are reaching out to them. It makes their custom feel valued, and it personalises their overall shopping experience. So, if you’re in the retail business, remarketing adwords could be the go-to method for your business.

What is Retargeting?

You know when you are scrolling through a website and an ad appears for another website you have previously visited? Don’t panic, that isn’t Big Brother watching your internet history; this is google retargeting. There are two main types of retargeting that you can use:

Pixel-based Retargeting

Retargeting involves targeting ads to potential customers based on cookiesCookies are very small files that a website saves on a visitor's computer and uses to recognize repeat visits.. Referred to as pixel-based retargeting, this method helps you to re-display your content to visitors on your site. When someone visits your site, a pixel (a small piece of code) is placed on their browser, which becomes a tracking cookie. When the visitor then leaves your site, the cookie alerts retargeting platforms to generate specific ads based on the pages the customer visited on your site. Pixel-based retargeting has time on its side, as visitors are retargeted quickly after leaving a site.

List-based Retargeting

This method works if you have an existing list of contacts; simply upload them onto the social media platform you are going to use – such as Facebook or Twitter – and when one of these said contacts pops up on this platform, they will be greeted with a retargeting ad. One good thing about list-based retargeting is that you decide who sees it, so you know that it will be aimed at target customers who will be responsive to this type of marketing. This is similar to paid search advertising in that you will only pay when a person clicks on the ad, so you don’t lose out if it goes ignored.

If you need help deciding which method can work for you, reach out to PPC management services. Here at Click Intelligence, we have experts on hand to find the right service for your brand.

Adwords remarketing vs retargeting

There are benefits for both remarketing and retargeting, so if you need help creating a bespoke campaign for your business, you can learn more about the ins and outs of google adwords management here at Click Intelligence.