Skip to content

Cookies

SEOUser Experience

Online, cookies are files that are saved by websites onto a user’s computer after they’ve made a visit to a webpage. They’re used for a variety of reasons, such as to save log-in details to make it easier for users to quickly access their favourite websites. They also save shopping carts so that users can access them between browsing sessions.  

Cookie use on browsers is subject to change as some cookies are used to track web users across different websites for marketing purposes. They have been the subject of privacy debates and Google announced in 2021 its intention to phase out these “third-party cookies”. 

SEO Glossary

View the Blog

From the blog

Why Personas Are Essential for Modern SEO and AI-Driven Search

For years, SEO has been driven by a relatively simple formula: identify the right keywords,…

How AI Search Is Presenting Your Brand (And How Click Insights Helps You Track It)

The introduction of the internet forever changed how brands experienced visibility, and, with its updates…

How Content Hubs and Entity Clusters Drive AI SEO Performance

Search is getting smarter by the day, and the way we create content needs to…

From Search Engines to AI Engines: Choosing SEO That Performs Everywhere

For years, success equated to being highly ranked in Google’s organic search results, but the…

Editorial Links: Why They Matter for AI SEO

When it comes to succeeding with modern SEO, there are many avenues to explore, but…

Google March 2026 Spam Update: What It Means for Your SEO Strategy

On March 24, 2026, Google announced that it was rolling out its latest spam update…

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

Follow vs. Nofollow: Why Your AI Search Strategy Needs Both to Succeed

Follow vs nofollow links have been debated in digital marketing for years. Questions are often…

View all Downloads

Downloads

eBook: What is PPC?

What Is PPC?

There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems…

Download

Digital Marketing for 2022: The Complete Roundup

If Google's latest Web Core Vitals update has caused havoc to your SEO results, find your solution in our latest in-depth ebook.

Download
eBook: An Introduction to Agile Workflow Management

An Introduction to Agile Workflow Management

It's clear that a new management approach can do wonders for your company, and one of the most cutting-edge and…

Download
Back To Top