Discover More Places is a SERP Feature revealed in certain instances when Google’s algorithms believes that a web user will be interested in seeing alternate venues. For instance, Discover More Places is regularly shown when a user types in restaurants in a given location, or when they’re looking for tourist sights.
The layout of the Discover More Places SERP Feature is a carousel, which users can click through on desktop or swipe through on mobile. It will appear at the bottom of the SERP and will display images associated with different categories of places – such as romantic restaurants or late-night bars. Clicking on one of them opens up Google Local Pack, from where users can search that category in more detail.
