Reasons to Not Pause SEO & PPC Campaigns During the COVID-19 Outbreak

There’s no denying that the global pandemic of COVID-19 is rapidly changing the world around us as we know it. Office blocks that were once full to bursting now lie empty as employees head home to work. Supermarkets are running out of supplies, and the hit it will take on the global economy is yet to be fully realised.

Luckily, however, the world of SEO and PPC operates entirely online, so there really is no reason to stop your campaigns in light of the Coronavirus outbreak. At Click Intelligence, our expert SEO & PPC team continues to create successful strategies for businesses across the world. Whether they are working in our offices or working from the comfort of their homes, the high quality and success rates don’t dip.

If you are wondering if you should pause your current SEO and PPC efforts in the wake of COVID-19, read on to discover why you need to continue your campaign. Businesses can continue to thrive in these difficult times, with the know-how and right team on your side.

Those Looking for Short Supply Products Will Turn Online

Images of empty shelves in supermarkets have been circulating social media for the past few weeks. While this is concerning, there is a way to turn this to your advantage. For businesses that sell physical products, you need to appear top of the results when a potential customer is searching for what you sell. If you sell a product that is going to be in short supply in the near future, it’s time to capitalise on that need and climb the ranks using alternative search terms for specific items. It’s time to build a link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. campaign, in particular, around products that can replace those in short supply.

Customer Demand Will Continue

Whatever you sell or supply, customer demand will continue during this confusing period, even if the product isn’t flying off the shelves when panic buyers hit the shops. What’s more, customers in today’s modern world will still expect the speedy turnaround of products and services they’ve been used to for years.

It’s now when a clever Google Ads campaign will come into its own. PPC and search engine marketing will ensure your ad shows to those who are in need, and if you can advertise your quick delivery times, you can secure that customer.

SEO & PPC Can Increase Your Revenue

Now the majority of the public is spending more time in their home; we believe search engine traffic will increase exponentially. Customers who may not have searched for your product or service before will now turn to the search engines, and SEO is the only way to make sure you appear front and centre. SEO and PPC campaigns can reach the customer in their time of need, turning searches into sales. Only by putting your product or service directly in front of the customer can you boost your revenue. PPC, in particular, can be an instant stream of revenue. While you pay the search engine every time an ad is clicked on, if that ad converts a customer, you make a profit almost instantly. It is also key to remember that if your landing pages are making customers happy, Google will charge you less per click – another great reason to invest in on page SEO!

There’s no escaping the fact that you need to spend money to make money. Investing in both SEO and PPC today can see your sales leads turn into loyal customers, which will pay dividends during this potentially unstable economic time.

You Can Measure Your Efforts

The best marketing is based on smart data, and this is a key attribute of SEO and PPC. Rather than guessing if your efforts have paid off, you can track your sales data in your analytics platform to find out how successful you are. This data then allows you to switch focus and adjust your budget accordingly, further increasing your revenue and ensuring you don’t waste precious resources. SEO and PPC is reactive, and you need to be reactive to make sure you change your tactics when you need to. Every penny you spend is crucial. With SEO and PPC, you can understand very quickly whether those pennies are doing their job.

Not only can you track sales, however. The analytics also enables you to track buyer behaviour, and it’s incredibly likely that buyer behaviour is going to change as the world adjusts to their new normal. By watching your buyer’s behaviour, you can react appropriately.

There is Light at the End of the Tunnel

It may not feel like it currently, but the world will get back to normal in time! Those businesses who have slacked on their SEO efforts will certainly feel the pinch in the new world, whatever that new world may look like. We are aware that SEO takes months to truly see a difference. After all, you don’t hit spot one on the SERPs overnight. Those who undertake dedicated SEO and PPC campaigns today will reap the benefits in a few months.

Final Thoughts

In these difficult months, as people turn to the online world more and more, SEO and PPC is the most effective way to make sure your business appears in front of those who need you. Now is the time to increase your efforts, rather than pausing them, to make sure you don’t lose your momentum in the upcoming months. Our SEO & PPC team is on hand and available to help boost your business, so don’t hesitate to contact us today.