Marketing your business can be tough – particularly online, where there are thousands of other businesses in your position – but Search Engine Optimisation is a way of making it easy for customers and clients to locate you. If you don’t appear on the first page of a search engine search then this article is particularly relevant to your business, so listen up. It’s important to get SEO right, and very easy to get it wrong, but you can enhance your optimisation with these easy to follow suggestions.
The best way to improve your online visibility, is to produce content that’s relevant to your customers. The content should communicate how your product is useful to your readers, but if it’s too promotional, then it’ll be penalised by search engines. One of the most important SEO practices is generating good quality content; it should be useful and interesting for them to read, and it shouldn’t be made up of thin filler articles only there to support links to more reputable websites.
However, that isn’t to say you shouldn’t link. Linking to good quality and relevant sites is an important part of SEO; the articles are a service to potential customers, and so are your links. Not only will linking with well-known sites help your position on search engines, but it’ll also increase the traffic on your articles since internet traffic is rarely one-way. Remember, you aren’t trying to trap users on your site; you should be providing them with a free service which gives them a reason to want to engage further with your site.
One of the most important parts of SEO practice is usability. Customers won’t read your content if they can’t access it, and you need to keep up to date if you want them to be able to access it. For example, more people than ever before are using mobile devices to use the internet, which is a big problem if your site isn’t mobile friendly. Make sure that your site and all of your content can be accessed on a mobile device, and this will increase traffic.
Your site should also be structured so that it looks professional, is consistent with your branding and doesn’t take too long to load. Search engines are becoming more accurate as well, so a key part of producing usable content is producing content that’s both relevant to the needs of your customers and likely to be searched for.
There’s always a few details you could improve on, for example, it’s important to get your URLs right. They should contain the name of your business and ideally nothing else, and then you can use your URL as a keyword to increase exposure. It also shows customers that you are who you say you are, so they won’t be worried about using links to access your site. The structure of the published content is important too, because good quality content doesn’t just refer to the depth of the articles – it’s also important to make sure it contains infographics, videos and even possibly sounds, which heighten the experience of the users.
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