10 Best Ecommerce Link Building Strategies for 2025

Link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. is a highly effective search engine optimisation (SEO) strategy. It is a way of telling Google that your website is authoritative, which means Google will rank your website higher in search engine results pages, leading to more visibility overall. In turn, more consumers will click on your ecommerce site and potentially shop with your store, so it can even increase your profit over time.

In 2025, ecommerce backlinks are as important as ever, with the most successful brands receiving consistent linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. from other websites to stay on top of the game – and that could include you. If you’re ready to increase traffic to your ecommerce site and boost your brand authority, here are the very best link building strategies for ecommerce to use in 2025.

1. Guest Blogging

One type of relationship-based link building is guest blogging, a strategy that involves writing content for other websites and blogs. You create the content, and the other website publishes it. This is a good way of getting backlinks that link back to your ecommerce in a natural manner, and over time, you can build strong relationships with other blogs and website owners, consistently writing content for them that will add more backlinks for you, building your authority. To do this, you will also need a good blogger outreach strategy to find the best blog sites to publish your content.

If your forte is not content writing, or you do not have the time to create content for other blogs, the best step is to find high-quality content writing services in your niche.

2. Competitor Backlink Analysis

What type of backlinks point to your competitor’s ecommerce sites? This information is crucial for boosting your own SEO, as it helps you identify your link building opportunities. You might see a specific type of backlink that your competitor has and be able to improve upon it, thus potentially ranking higher over time.

So, how to find competitors’ backlinks? The good news is there are several ways to view competitors backlinks and perform competitor backlink analysis – you will need to use an online tool to do so, of which there are several. It is best to consistently monitor your competitor’s backlinks, too, so you can keep the higher ground over time.

3. Write Linkable Content

This is an indirect way of acquiring backlinks, but if you get it right, it works extremely well. It is essentially writing genuinely high-quality written content on your ecommerce site that other people will want to link to. To manage this, consider the types of questions people want answers to. It helps offer content containing statistics and infographics, as this is very linkable. You can be as niche as you like here, as other websites writing in your niche may link to your content in their own articles, strengthening your authority in the view of Google.

4. Niche Edits

One of the best types of backlinks to acquire for your ecommerce site is niche edits, also known as curated links. This strategy involves inserting backlinks to your ecommerce website in pieces of content that already exist on the internet. You can do this by contacting website owners and asking them to incorporate the link naturally into their text – just ensure it makes sense contextually. The best way of doing this is by nurturing affiliate partnerships, which are mutually beneficial for both your ecommerce site and the website your link will appear on.

Learn More: Ecommerce SEO Handbook

5. Digital PR

One common answer to, “How to build backlinks for ecommerce?” is using a digital PR strategy. To do this, you will need to create linkable content, whether written articles, infographics, engaging videos, or statistical reports. From there, get in touch with journalists and offer your content as something they can link to. To ensure success, you’ll need to create genuinely high-quality content relevant to the journalists you contact.

Digital PR services are extremely useful here, as they not only help with this link acquisition strategy but will also lead to more media coverage for your ecommerce brand – in turn, you’ll receive more visibility and customers.

6. Broken Link Building

There are many broken links on the web that could potentially link back to your ecommerce site, so take advantage of this. Broken link building is a strategy where you find these broken links and then get in touch with the website, offering your own content to link to instead. This is mutually beneficial, as it means the website can rectify its broken link (good for its own SEO) while contributing to your increased backlink profile.

7. Find Unlinked Brand Mentions

Is there anywhere online that mentions your brand without a link? Unless you are entirely new to the world of ecommerce, the chances are highly likely that there are plenty, and they can help you optimise your ecommerce website. These unlinked brand mentions may be found in blog posts, journalist articles, social media posts, or product reviews.

All you need to do is find your unlinked brand mentions online, get in touch with the poster (whether a website owner or social media account), and ask them to link to your brand. That way, you’ll benefit from boosted SEO and better branding for ecommerce!

8. Respond to Media Requests

This one is all about timing, but if you get it right, it can help you boost your brand awareness and SEO at the same time. To respond to media requests, you’ll need to find the right platforms, such as JournoLink (however, these requests can also come from elsewhere). Once a relevant request comes through, you must respond promptly, providing all your details so they can contact you.

Of course, there will be many media requests that simply do not make sense for you to respond to, so keep an eye on the variety of requests, watching out for any opportunities that would work for your brand.

9. Become a Podcast Guest

Podcasts are incredibly popular – in fact, there are around 15.5 million podcast listeners in the UK in 2025. That is a lot of people you could potentially reach, and it could even help with your link building strategy.

Podcasts are mainly audio, but podcast descriptions contain links to the guest’s websites (including ecommerce sites), which can drive traffic and boost authority. So, the more podcasts you become a guest on, the better – plus, you’ll increase your brand awareness while you’re doing it.

Of course, you must pick podcasts that are genuinely relevant to your ecommerce site. For example, a business owner selling children’s items on their ecommerce site may become a guest on a parenting tips podcast.

10. Influencer Collaboration

Influencers are all over the web on various social media platforms, from Instagram to TikTok to YouTube. Many of these influencers have strong, loyal audiences that consume their content every single day. That’s why influencer collaboration is so popular, as it allows you to tap into an influencer’s already available audience. This can even contribute to a link building strategy, as a lot of the time, influencers will link to the items they are showing in their videos/blogs/social media posts.

To collaborate with an influencer, you must find the right one. It’s typically better to pick an influencer whose niche matches with your own – so, if you sell makeup on your ecommerce store, it’s best to reach out to beauty-focused influencers. That way, their audience will be similar to your target market, and, in turn, they are more likely to click through the link.

In 2025, there are more influencers than ever, and their impact is just as strong due to the high rates of social media use, so this strategy is more than worth investing in 2025.

Building Backlinks for Ecommerce: In Summary

Having a good link building strategy is worth the effort, as the reward is a more visible ecommerce site that drives more traffic. It’s important to be patient with any link building strategy, as it can take some time for you to build a good backlink profile and for Google to notice, but the end goal is worth the wait and can bring your ecommerce site far more success.

Do you want to buy quality backlinks? Perhaps you don’t have the time to invest in these strategies alone and would like to outsource link building. If so, you are in the right place. Our backlink building package offers scalable link building solutions that ensure your links end up on highly relevant websites. Book your free consultation today to get started!