SEO SPRING CLEAN – 5 Tips You Can Action For Better SEO Today!

Spring is well and truly here, and while many welcome this time of year because of the warmer weather and increased daylight hours, many also love it because it is the excuse for a thorough clean-up. We personally love this time of year because it is the perfect opportunity to do the ultimate SEO spring clean-up. So, if you have been putting off assessing your current efforts or aren’t sure how important a clean-up is, now is to come out of hibernation and stop sleeping on your SEO.

Spring signifies the rebirth of the natural world, so consider this the rebirth of your SEO. Here are our 5 top tips for how to improve your SEO this spring.

1. Carry Out An SEO Audit

What is an SEO spring clean without first assessing just how much work there is to do? An SEO audit leaves no stone unturned, looking at what is working and what needs improvement. The results will help you form your SEO plan. Your audit might uncover technical SEO, website structure, on-page, or user experience problems. It may show that you have content gaps or off-site issues. Wherever you have problems to fix, an SEO audit will pick this up so long as it is comprehensive.

Top Tip: If you don’t feel confident carrying out this health check by yourself, hand this over to the experts. They can do this quickly and efficiently for you, identifying everything, from the good to the bad.

2. Get Expert Advice

Cleaning up your outdated SEO isn’t easy when you aren’t versed in the subject. Therefore, you would benefit from expert advice on what to do. Getting a full assessment allows your SEO to fully blossom rather than wilt in just a few short months. This doesn’t have to cost you anything, either. We pride ourselves on helping as many businesses as possible succeed with their SEO, so we offer a FREE Managed SEO Strategy Session (qualification form). Within minutes, you can take advantage of our free strategy session, worth £1000! During this session, you can get a live review of your current SEO performance and discuss all your goals for the following year – our team is here to talk to you about how you can build an SEO strategy that brings results. Although you may be nervous to see your current performance, you can’t track improvements if you don’t know where you are starting, so make the most of our free SEO strategy session today.

3. Try A New Keyword ResearchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here. Tool

KeywordKeywords are the words and phrases that potential customers might search for to find your business. research plays a huge role in SEO, so assess whether you use the best tool available. Of course, if you are already using a leading industry tool, you may find there is no need to change, but chances are, for many businesses, those top tools were out of grasp when they first embarked on SEO. Whether this was because their marketing budgets were tighter or they preferred to spend more on other marketing techniques, upgrading from a free version to a paid tool this spring could be one of the best things you do. Switching to another tool altogether may be the better option for you, though, because, just like certain SEO techniques no longer provide you with the best results (think keyword stuffingKeyword stuffing is a technique that attempts to give pages higher rankings in search engine result pages by inserting the same keywords over and over again., writing for robots, etc.), the same applies to tools. It is time to get into the mindset of “out with the old and in with the new”.

Compare what each tool can offer you, taking note of their standout features, and see how this matches your goals. For instance:

• Goal: To Rank More

Ahrefs is the best for giving the most keyword suggestions

• Goal: Expand audiences

KWFinder is the best for finding keywords in any language target

• Goal: Get More Traffic

Long Tail Pro is the best for making long-tail keywordLong-tail keywords are phrases with more than two words. They're also more specific, often using modifiers to narrow down a search. suggestions

Compare your goals, SEO plan, and the tools’ main features to determine which suits you best. It might even be time for you to outsource this task. With this strategy, you don’t have to know how to use these tools or pay exorbitant prices to gain access only to use them once or twice.

4. Focus On Helpful Content

StaHowever, we suggest that your focus is on producing helpful content. In August of 2022, Google launched its Helpful Content System and updated it again in December to apply to all languages. The update means that Google will more easily detect low-quality content – in other words, content created for search engines and not people! Now, Google rewards websites that produce helpful and informative content to make it much faster (and easier) for searches to find high-quality content. The more useful your website, the better it should rank, so long as you hit other ranking factors.

Review all your existing content during your clean-up and update pieces where necessary.

5. Implement These Link BuildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. Techniques

Link building is the solution if you want to boost your rankings, build more authority, and increase traffic. However, your SEO spring clean can motivate you to try something new. If you have been waiting for backlinks or you have only dabbled here and there with this SEO process, now is the time to implement some new techniques.

You can try the following:

• Blogger Outreach
• Guest Blogging
• Broken Link Building
• Creating Linkable Assets
• Unlinked Brand Mentions
• Competitor Backlink Analysis
• Online PR

We recommend looking into all these techniques and finding a way to incorporate as many as possible, as they all hold benefits. This doesn’t have to happen all at once – you could plan these out over the next year, starting with a competitor backlink analysis in the first month, moving on to finding unlinked brand mentions and broken link building opportunities in the months that follow before building and focusing on a long term PR or blogger outreach campaign.

If you want to try multiple techniques simultaneously, we recommend outsourcing to an agency. You could outsource to an agency to do blogger outreach or broken link building for you while you focus on creating linkable assets, such as infographics, free tools, in-depth guides, and original research. Your in-house team could work on a digital or online PR strategy or expert quote link building to build more authority.

Make this spring the new beginning of your business by cleaning up your existing SEO and improving it. You won’t regret it!