The majority of blog owners are constantly looking for ways in which to improve their shares on social media. This could be in the form of tweets, shares on Facebook, or even shares on other platforms such as LinkedIn or Google+. When website visitors share your content to their social media accounts, you subsequently get more views, which leads to a greater level of engagement and visibility, driving more traffic to your blog and improving your online presence. We’ve put together a list of great ways to optimise your blog for social media sharing.
Add Meta Data
Providing meta details as part of your post will help to make it as easy as possible for those looking to share your content. Ensuring that meta data is added will result in your content being displayed in the best possible way when somebody shares it to their Twitter, Facebook, LinkedIn or Google+ account. In order to check whether your site’s pages are correctly optimised for sharing on social media, Know.em has an excellent tool which will provide you with a rating out of 100% for each social network when you enter your website address.
Make Image Sharing Easy
Creating engaging and interesting images for your posts is just one way to add more value to your content. You should also encourage your visitors to share these images – users are more likely to share a post that contains an engaging image rather than one which is text only. You can add hover options to your images thanks to a number of tools, which make sharing to different social media platforms easy for your visitors.
Optimise for Mobile Devices
If you check your analytics, you’ll most likely find that a large chunk of your visitors view your content on a mobile device such as a smartphone or tablet. With more and more internet users choosing to browse from mobile devices, it’s never been more crucial that blogs and websites are optimised for mobile use. Optimising your blog for mobile sharing means that your fans will be able to share your content on the go, often with one simple click as they’re likely to be already logged into their social media accounts on their device.
Use Compelling Titles
The titles that you use for your content have a significant effect on the amount of shares that you receive. Using compelling and engaging titles will encourage visitors to share more. If you find yourself getting stuck often when it comes to creating titles, you’ll be glad to know that there are a number of great tools online that you can use, such as the Emotional Headline Analyser which evaluates how well your title is going to appeal to the emotions of your visitors. You might also like to use a content research tool to discover which posts online are doing well to get some insight into good title strategies.
If you have any great tips for increasing social sharing that you’d like to pass on, please let us know in the comments.
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