Content Promotion Services


What Is Content Promotion?

Online, content is king. Great content is, after all, what gains the most organic engagement and performance well in the SERP. When it comes to gaining backlinks, the best way is through merit, and great content can help you achieve that merit-based link. The only issue with relying on content to promote your website is that you won’t see the benefits unless your users are reading and engaging with the content that you produce. Content promotion is the act of creating a marketing campaign specifically to drive traffic and engagement on your content.

Why Does Your Business Need Content Promotion?

The best content in the world won’t get the engagement you are looking for unless users see it. The Internet is a very busy place, which is why many marketers consider the greatest challenge to digital marketing being the attention barriers, not the budget. You pay for users to look at your company and your content, but without a content promotion strategy, your paid efforts won’t return the results you are hoping for. Only through strategic planning can you gain the audience and engagement you need to increase your reputation, sales, and website ranking.

Content Promotion Process

We take content promotion very seriously, which is why on top of promoted content on social media sites, we also work on building a comprehensive portfolio of promotion channels to ensure maximum reach:

  1. Building a Plan

Every promotion process begins with a plan. To create this plan, we research into your company, industry, competition and most importantly, into your target audience. This allows us to find the right blogs, websites, and influencers that will help boost your content and cut through the noise.

  1. Influencer Marketing

One of the most effective ways to market to your target audience is through a community icon that they already know and trust. This is otherwise known as influencer marketing, and it can be a very effective and powerful tool to use. We find relevant influencers based on your content and your target audience, to help more users find your content.

  1. Guest Posting

Every website out there is going through the same trials and tribulations that you are, which is why another great way to gain an audience is by partnering with a website that already has a healthy audience within your target demographic. By publishing guest posts, you can interact with their audience and even introduce them to who you are, and direct them to more content on your own site.

  1. Outreach/PR

Local SEO campaigns benefit from having local directories and local news and media outlets. That is why outreach and PR is an essential aspect of any content promotion strategy.

  1. Social Media

Social media is a tool that offers more than just an audience, but also the ability to target ads to your target demographic, allowing us to generate a lot of traffic to your site.

  1. Paid Media and Paid Search

From Pay Per Click channels on Google and Bing or social media to paid advertisements, there are a variety of ways to reach your target audience and gain the most engagement from any advertising effort.

What Does a Good Content Promotion Campaign Look Like?

Any good content promotion campaign involves research into your company, demographic, and industry. It then continues with the production or quality and creative content that is relevant and engaging to your target audience. This content is then advertised through a variety of channels to ensure maximum exposure. Finally, we track the campaign’s progress and make changes to optimise results. We then compile all of our efforts and results into a report for you to review. We aren’t happy until you’re happy, and we will continue to work to produce the best content and promotion strategy for your company.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.


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If you are looking to increase your traffic, sales & leads! Let's have a chat, just get in touch!

Some of our customer feedback


"Click Intelligence is incredibly useful when executing your SEO strategy. It helps manage the time consuming task of manual outreach and content creation giving you time to focus on other tasks. Simon is incredibly knowledgeable and only practices white hat SEO so you know you’re in good hands"

John Smith - EMEA Marketing Manager Insight

insight
Click Intelligence increased my unique visits from 487 to 7917 per month over a 12 month period. As a result we have seen an increase in turnover by 3654%
Dave Masterson
CEO Best Web Hosting

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Every campaign is bespoke and fully tailored to the client

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If you are looking to increase your traffic, sales & leads! Let's have a chat, just get in touch!

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New York Office

39th Floor, 245 Park Ave,
New York, NY 10167,
United States

tel: +1 (877) 533-8022
email: [email protected]

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Ambition Broxbourne Business
Centre Pindar Road
Hoddesdon EN11 0DB

tel: + 44 (0)1242 807842
email: [email protected]

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Hatherley Lane, Cheltenham,
Gloucestershire, GL51 6SH

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