Established in 2009, our client Finest Van has grown from a two-van family business into a UK-leading moving and storage company, delivering professional services across London and the surrounding areas. Looking to strengthen its organic search presence, the team partnered with Click Intelligence to increase brand visibility and improve rankings for industry-relevant, high-intent keywords.
Case Study Overview
- Organic traffic increased by 3% year on year.
- Top 10 visibility for priority industry-related keywords grew by 1,000%.
- Finest Van secured new Top 3 positions for niche-relevant searches.
- Website Authority Score increased by more than 46%.
- New content has earned Page 1 and Top 3 visibility across relevant searches.
Organic keyword positions at the start of the SEO campaign, August 2024:
Keyword performance achieved in August 2026:
Building Stronger SEO Foundations for an Established Moving and Storage Company
Finest Van had a clear ambition to expand their organic search presence and capture more high-value opportunities across their market. The strategy needed to increase visibility for commercially relevant searches, strengthen priority areas of the website, and build the authority required to compete competitively and consistently across organic search.
Due to a change in direction of the brand name, the campaign began with the launch of a new domain and website, providing Finest Van with a fresh foundation for powerful organic growth. From there, we brought content, on-page SEO and strategic link building together under one clear plan, to strengthen the site’s search presence and create more targeted opportunities for Finest Van to reach people actively searching for its services.
Campaign Disclaimer: Circumstances specific to this campaign meant that achieving these results required the launch of a new website and domain. This was a campaign-specific strategic decision and is not a standard requirement for achieving SEO growth.
The Objectives That Steered Campaign Performance
- Grow organic traffic from relevant searches
- Improve rankings for priority industry-related keywords
- Secure greater visibility across Google’s Page 1 and Top 3 results
- Strengthen website authority through ongoing SEO activity
- Use content to reach potential customers at different stages of their search
- Improve the SEO foundations supporting continued organic growth
The Metrics That Mattered Most
- Year-on-year growth in organic traffic
- Increased visibility for priority industry-related keywords
- Movement into Page 1 and Top 3 search positions
- Organic performance across new service-led and informational content
- Growth in website authority
- Development of a stronger, more relevant backlink profile
Campaign Results & Growth Wins
- Organic traffic growth: Organic traffic increased by 3% year on year, bringing more visitors to the Finest Van website through unpaid search.
- Keyword visibility: Top 10 visibility for priority industry-related keywords grew by 1,000% over the course of the campaign. Finest Van also secured new Top 3 positions, giving the brand greater prominence for niche-relevant searches.
- Content performance: Newly published service-led and informational content began earning Page 1 and Top 3 rankings, creating additional routes into the website through organic search.
- Website authority: Finest Van’s Authority Score increased by more than 46%, reflecting the progress made in strengthening the site’s overall search presence.
- Organic engagement: New content attracted visitors directly from search, with several pages recording strong engagement after publication. This gave us another positive indication that growing visibility was bringing relevant users onto the site.
Final Thoughts & Next Steps
Finest Van entered the campaign with years of industry experience and an established reputation. Our role was to translate that strength into search.
Following the launch of a new domain and website under exceptional campaign circumstances, we built a new organic foundation through strategic content, on-page SEO, and reliable link building. As a result, our client has seen a stronger and more authoritative search presence and is now securing valuable commercial terms and reaching high-intent customers.
Building on the success of our launch strategy, the next stage will focus on strengthening authority, expanding keyword visibility, and driving further organic growth across the services and locations most valuable to the business.
Want to strengthen your own visibility in organic search? Get in touch with Click Intelligence and find out how our team can build an SEO strategy around your business and its goals.
Book a call with our team today and discover how we can help you take your business to the next level!
