This UK care provider has been supporting individuals and families with live-in care and nursing services for more than 60 years. With an established presence in its sector, the business partnered with Click Intelligence to increase its organic search visibility, as well as to reach more people actively researching care for themselves or their loved ones.
Case Study Overview
- 1,372 additional keywords ranking within Google’s Top 20
- 595 additional keywords ranking within Google’s Top 3
- 411 additional keywords ranking in positions 4–10
- Top 20 keyword visibility increased by approximately 12% sitewide
- “Gym equipment” reached position #1, up from #4
- “Affordable gym equipment” reached position #1, up from #3
- Battle Ropes keywords in the Top 20 increased from 20 to 34, a 70% rise
- Home Gym Packages keywords in the Top 20 increased from 394 to 588, a 49% rise
- Domain Rating increased from DR 51 to DR 52
Creating More Organic Opportunities for an Established UK Care Provider
Our analysis identified technical SEO issues and opportunities to strengthen key service and location pages. Much of the site’s authority was concentrated on the homepage, while limited informational content presented further opportunities to build topical authority around live-in care.
Extensive keyword research uncovered opportunities across locations, care needs, and specialist services. We used these insights to optimize priority pages, improve alignment with search intent, expand topical coverage, and strengthen E-E-A-T signals across the website.
We also developed a coordinated internal and external link-building strategy. This improved connections to priority pages and distributed authority more effectively across strategically important areas of the site.
The Objectives That Steered Campaign Performance
- Increase relevant organic traffic to the website.
- Improve rankings for priority care-related keywords.
- Expand visibility across Google’s Page 1 and Top 3 positions.
- Capture more location-specific searches for live-in care services.
- Increase visibility for service and condition-specific searches.
- Build greater informational coverage around the wider care research journey.
- Strengthen internal linking between informational, service, and location content.
- Build relevant external authority directly to strategically important pages.
- Resolve technical SEO issues affecting crawlability and site performance.
The Metrics That Were The Most Important
- Organic search sessions and year-on-year traffic growth.
- Organic key events.
- Top 3 and Top 10 visibility for agreed priority keywords.
- Rankings achieved by newly created content.
- Organic traffic and engagement generated by new content.
- Referring domain growth.
- Domain Rating.
- Performance of priority service, location, and informational pages.
Campaign Results & Growth Wins
- 77% growth in monthly organic sessions: Organic sessions increased from 2,722 in November 2025 to 4,812 in July 2026. Nine months into the campaign, organic traffic was also 60% higher year on year.
- 110% increase in Top 3 keyword visibility: The number of agreed priority keywords tracked in Click Insights ranking within Google’s Top 3 increased from 39 in November 2025 to 82 by August 2026.
- Greater Page 1 visibility: Top 10 rankings across the same priority keyword set increased from 89 to 108. Across the wider 1,012 keywords being tracked, 103 were ranking on Google’s first page.
- 20% growth in monthly organic key events: Organic key events increased from 55 in November 2025 to 66 in July 2026, providing an additional indication that the campaign was driving more than traffic alone.
- 222 additional referring domains: Referring domains increased from 218 at the start of the SEO campaign to 440 in August 2026.
- Domain Rating increased from 28 to 34: Alongside referring domain growth, the website strengthened its overall backlink authority during the campaign.
- Approximately 60 new content pieces created: New service, location, and informational content expanded the range of relevant searches the website could target.
- New content generating organic visibility: Individual articles began securing Top 10, Top 3, and #1 keyword rankings while attracting new users directly from organic search.
This graph shows the traffic value results at the start of the SEO campaign (November 2025).
This graph shows the traffic value in August 2026.
Turning a Strong Industry Presence Into Stronger Search Visibility
Nine months into the campaign, there’s been an increase in monthly organic sessions by 77%, which is more than double the number of priority keywords ranking within Google’s Top 3.
The next stage is about building on those foundations: continuing to expand visibility across strategically important locations and care services, strengthening existing rankings, and developing the website’s authority across the topics that are the most relevant to prospective customers.
Want to turn greater search visibility into more opportunities for your business? Get in touch with Click Intelligence to discover how a strategic SEO campaign can support your organic growth.
Book a call with our team today and discover how we can help you take your business to the next level!
