Our client is a leading UK home gym equipment company that offers strength and fitness equipment for everyone, from home gym owners and gym beginners to powerlifters and strong athletes.
With an already established presence in organic search, this gym equipment brand partnered with us here at Click Intelligence in January 2026 to strengthen keyword visibility further.
Case Study Overview
- 1,372 additional keywords ranking within Google’s Top 20
- 595 additional keywords ranking within Google’s Top 3
- 411 additional keywords ranking in positions 4–10
- Top 20 keyword visibility increased by approximately 12% sitewide
- “Gym equipment” reached position #1, up from #4
- “Affordable gym equipment” reached position #1, up from #3
- Battle Ropes keywords in the Top 20 increased from 20 to 34, a 70% rise
- Home Gym Packages keywords in the Top 20 increased from 394 to 588, a 49% rise
- Domain Rating increased from DR 51 to DR 52
The term “gym equipment” #1 18,100 monthly searches (was position #4)
The term “affordable gym equipment” #1 210 monthly searches (was position #3)
Strengthening Search Visibility for an Established Gym Equipment Brand
Founded in 2014, the company has grown into an established brand name in the UK home fitness market.
Since they already ranked for thousands of relevant searches, the link building campaign needed to help the important pages compete more effectively. We needed to move a greater proportion of existing keyword rankings into positions where they could generate stronger search visibility.
Two commercial landing pages were a particular focus: Battle Ropes and Home Gym Packages.
The Objectives That Steered Campaign Performance
- Increase the number of the gym equipment brand’s keywords appearing within Google’s Top 10
- Strengthen visibility for commercially important product and category pages
- Support target URLs with relevant, authoritative backlinks
- Move existing rankings into stronger Page 1 and Top 3 positions
- Increase the organic search visibility of the Battle Ropes and Home Gym Packages pages
- Strengthen the gym equipment brand’s backlink profile and overall Domain Rating
The Metrics That Mattered Most
With the campaign focused specifically on link building, performance was measured against the search visibility and authority metrics that were most relevant to that activity.
This included:
- Keyword movement across Google’s Top 3, Top 10 and Top 20
- Ranking improvements for priority commercial search terms
- Keyword visibility of individual target landing pages
- Estimated organic traffic to supported pages
- Estimated PPC value of organic keyword visibility
- Domain Rating growth
- The number of links built to priority URLs
Campaign Results & Growth Wins
- Sitewide keyword visibility: Between December 2025 and July 2026, gym equipment brand gained 1,372 additional keywords within Google’s Top 20, representing approximately 12% growth. The number of Top 3 rankings increased from 3,568 to 4,163, adding 595 keywords, while a further 411 keywords moved into positions 4–10.
- #1 visibility for “gym equipment”: The brand’s Home Gym Packages page moved from position #4 to #1 for “gym equipment”, a commercially valuable term with 18,100 monthly searches. “Affordable gym equipment” also climbed from #3 to #1.
- Home Gym Packages growth: We built 12 links directly to the Home Gym Packages page during the campaign. Its Top 20 keyword footprint subsequently increased from 394 keywords in December 2025 to 588 in July 2026. This is an increase of 194 rankings, or approximately 49%. SEMrush estimated organic page traffic also increased from 17,989 to 18,152 over the same period.
- Battle Ropes visibility: The Battle Ropes landing page received 3 links, and its Top 20 keyword count increased from 20 to 34, representing 70% growth. Using the campaign data provided for December 2025 and July 2026, estimated organic traffic increased from 792 to 890.
- Greater organic search value: The estimated PPC equivalent of the Home Gym Packages page’s organic keyword visibility increased from £10,888 to £11,911. For the Battle Ropes page, estimated PPC value increased from £225 to £310.
- Domain Rating growth: The brand’s Domain Rating increased from DR 51 in January 2026 to DR 52 by August 2026. At this level, even a single-point increase represents progress on an increasingly competitive logarithmic authority scale.
Building on the Company’s Existing Website Authority
The campaign focused on directing authority towards pages with clear organic growth opportunities and helping existing rankings move into more valuable search positions.
That can be seen particularly clearly in the Home Gym Packages and Battle Ropes results. Both pages expanded their Top 20 keyword footprint while being supported with targeted links, with the Home Gym Packages page also securing #1 rankings for two important commercial searches.
Across the wider site, the company now has 595 more keywords in Google’s Top 3,411 more in positions 4–10 and 456 more in positions 11–20 than it did in December 2025.
Final Thoughts
Our role was to build on the gym equipment brand’s existing organic strength through strategic link building and ensure important areas of the website compete more effectively in search.
Want to strengthen the authority and search visibility of your own website? Get in touch with Click Intelligence to find out how a strategic Link Building campaign can support your organic growth.
Book a call with our team today and discover how we can help you take your business to the next level!
