Content Writing vs Copy Writing: What’s the Difference?
Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing the difference. It can shape how you approach your digital strategy. For a definition of…
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How to Improve Engagement with Your Website Content
A good content campaign has a number of different goals. Increasing your website’s visibility, or…
Building an In-House SEO Team: Which Roles Do You Need to Fill?
With companies realising how important a high ranking website is in the search engines, many…
The Biggest E-commerce SEO Trends to Have Emerged This Year
Each year, we see a series of changes and updates to SEO in the world…
5 Reasons You Should Stop Attempting DIY SEO
For the past few years, search engine optimisation (SEO) has been an important business strategy…
How to Make Your Voice Heard in a Competitive Industry
Almost every entrepreneur that conceives a business idea is going to think that their business…
Choosing a Domain Name: How to Get Started
A domain name may already be part of the equation for many of the projects…
Second Tier Link Building: How Does it Work
Link building is the promotional strategy for websites that acquires direct inbound links to your…
Google Admits to Taking Action on 65% of User Generated Spam Reports
In the ‘Google Actions Panel’ of SMX West, Google employee Juan Felipe Rincon said that…
How Search Engines Are Improving Through Machine Learning
Search engines use machine learning for pattern detection in order to improve efficiency. Although it’s…