Building Linkable Content: Are You Doing It Right?

By Business, SEO

Backlinking may be one of the oldest tricks in the SEO book, but it is still one of the most effective off-site SEO methods you can utilise. Relevant and high authority backlinks can greatly boost your site’s SEO performance. The key phrases “relevant” and “high authority” are the ones you need to focus on. Search engines are taking these aspects into consideration when reviewing the sites linking to your content.

You can spend hours every day trying to build relationships and getting quality backlinks from authority sites, but the easiest way to grow your network and expand your influence is by producing linkable content. Have you tried using this strategy? Are you doing it right? To help answer these questions, we’re going to take a look at the tactics you can use to develop linkable content for your site.



Make the First Move

A good way to get started with building linkable content is by linking to other authority sites first. When you write a post about marketing, for instance, don’t hesitate to link to blogs by a marketing expert or a resource centre that talks about marketing. Be specific too. Make sure you’re providing a high quality backlink for the sites you’re referring to.

Many of the site owners you’re linking to will get notifications as soon as the articles are published. You’ll have plenty of industry experts paying attention to your site in no time. It will not be long before they find an interesting article to link to in their own posts.

Speaking about interesting articles….

Produce Powerful Content

For content to be linkable (and shareable), it needs to be powerful. This means filling one (or more) of these three functions: answer a question or provide a solution, be a resource people can benefit from, or be new and uniquely interesting.

When an article answers a question, people will be encouraged to share the content the next time they see someone asking the same question. You’ll also get a lot of high quality backlinks from posts about the problem you’re solving.

The same can be said for resource articles, but in this case, you’re providing a more general set of resources to the audience. Take a look at the footnote you see at the bottom of a Wikipedia page and you’ll find a lot of resource articles.

Lastly, people will share unique and new articles in a heartbeat. Talking about the latest advancements in the industry – especially if you’re the first one to talk about the subject – will gain your site a lot of traction.

Build a Story

Today’s audiences – including experts and site owners – are more interested in stories than ever. Another way to create linkable content is by building a story. Instead of talking about tips on how to set up a server for blogs and websites, for example, wrap the tips around a story on how you set up yours.

The personal experience and the overall value of the story – combined with visual elements to make the content more interesting – will make the content very shareable and linkable. By building a story and using the previous tips we talked about in this article, you’ll be able to gain a lot of traction for your site and produce highly linkable content consistently.

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