How to Align Your Content with Google’s New Spam Focus in Raters Guidelines
Appealing to and staying within Google's specific guidelines to rank higher on search results pages is the goal of many website owners. The problem is that Google changes its guidelines…
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Second Tier Link Building: How Does it Work
Link building is the promotional strategy for websites that acquires direct inbound links to your…
Google Admits to Taking Action on 65% of User Generated Spam Reports
In the ‘Google Actions Panel’ of SMX West, Google employee Juan Felipe Rincon said that…
How Search Engines Are Improving Through Machine Learning
Search engines use machine learning for pattern detection in order to improve efficiency. Although it’s…
The Google ‘Rich Answer Box’ and How to Optimise Content for it
Have you ever entered a search query into Google only to find that the answer…
Could the Increase in Voice Search Affect Keyword Strategies
Traditionally, voice search queries have not been a big factor when it comes to Search…
Highlights From the Latest Updates to Google’s Webmaster Guidelines
Recently, Google made some updates to its Google Webmaster Document, seen by many in the…
Why Clickbait Journalism May Not be the Answer
Every blogger, newspaper editor or publisher wants to attract visitors to their website, but at…
How to Remain Competitive with Local SEO
On August 7, a significant shakeup occurred when Google decided to reduce the familiar local…
How to Increase the Number of Tweets and Shares Your Blog Content Gets
The majority of blog owners are constantly looking for ways in which to improve their…