Can You Build Links Without Creating Content?

Business Directories

Business directories are a great place to start for anyone trying to build linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. without content. Business directories are especially beneficial when it comes to local searches.

When preparing your company’s entry, make sure that your business’s name, address and phone number and website are correct and valid. Ensure that you claim your business in every major business directory and that you use the same business name and address format, since search engines see repetition as verification of the information.

Social Media Profiles

A good place to begin link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. for your business is adding the link to your company’s home page on your company’s social media profiles. Don’t forget to link to your company’s web page when posting news like changes in company management, new product releases and company hiring events. You can improve the sharing of your content by putting social media sharing buttons on your website.

Using Others Content

When you find a website that mentions your company or product, ask them to put a link to your website on their page. You can then improve your company’s social media sharing signals with search engines by sharing the links to the content others created about you.

One potential way of encouraging others to create content about you and good backlinks is seeking reviews of your product and service with the promise that you will share this content when the review is published. Note that the Federal Trade Commission does require US reviewers to state that they received a free or discounted item in exchange for the review.

Image Links

Many companies have proprietary images on their website and exclusive rights to their logo. These images, nevertheless, end up referenced elsewhere. One way to build backlinks without creating new content is to find where these images are getting used and demanding proper attribution for the image which includes a backlink to your site.

Clean Up Your Existing Links

Your website can improve its link profile by cleaning up bad links to the website wherever possible. Repair broken links in your website and cross-link the landing pages that most people land on with the newest content so that you retain visitors on the site longer. Don’t forget to add a site directory to improve the site’s ranking by search engines.

Summary

While all these methods are great ways to diversify your link profile, nothing beats high quality, socially active content that users love and share. So, you should never underestimate the power of good content in this day and age. However, by using the methods in this article, you’ll be able to naturally increase the number of natural and organic backlinks pointing to your site.

Image courtesy of: webseoanalytics.com