The Future of Video Marketing and What You Need to Know to Succeed

Future of Video Marketing

With the release of Instagram’s new video sharing platform IGTV, marketers offering video marketing services and influencers alike might be wondering about where the future of video lies. The focus on mobile viewing and, more importantly, the draw of amateur content creators is undeniable. Influencers are increasingly becoming the best celebrities to partner with for advertising companies. This is most notably because these content creators have spent years building up a community that trusts them and enjoys their work.

Of course, advertising is not the only video marketing service available. Creating content is a great way to draw in the crowds and to establish that strong bond with your audience. However, video is fast becoming vital to a business’s marketing efforts. In order to be successful, all you need to know are the changes that are coming to the most popular platforms and what you need to know to succeed on them.

YouTube

YouTube is one of the largest video-sharing platforms in the world. New changes include more intuitive ways that content creators can notify YouTube of what their content is about, so that advertisers can more effectively match with relevant content. It also gives brands the ability to sponsor their favourite influencers. Most notably, however, is their launch of YouTube Go, which is designed specifically for users in areas with poor connectivity, meaning a wider audience and more global reach for those offering video marketing services.

Whether you plan to partner, sponsor, or create your own video content for your brand, there is an increasing number of tools and algorithm adjustments designed to get your content seen by your demographic. Aim to create more authentic content and set yourself up as an influencer rather than a big brand. You will really connect with people on a personal level.

Instagram

Until recently, Instagram was lagging behind in video; both in terms of quality and scalability. One of the most frustrating aspects is the compression placed on videos. Meaning that for most creators out there their videos turn from beautiful HD to SD in quality. This applies even to their Instagram stories, which make it a bit of a turn-off for video marketers who were hoping to share video content on their own platform, rather than paying for advertisements. Now, however, things look to be changing with the launch of the new IGTV, created for the way people use their phones – vertically. This new platform connects creators with their already established audience. It means the potential for really creating a popular channel that markets your brand is huge.

Facebook

Facebook’s video ambitions have not panned out the way they hoped. Their Watch platform not reaching the success it hoped for. Now, they are aiming for more quality content similar to Netflix’s originals. This places amateur and smaller businesses out of the running. Though for the time being, you can still make engaging content using its video and live streaming features. Plus, videos on Facebook are vastly shared, drawing in high engagement rates.

Video marketing services will become increasingly important for marketers in the future, especially with the predicted increase in video consumption in just a few short years. Instagram itself expects that a massive 78% of all mobile traffic will be spent on video by 2021. With the rise of content, however, means video marketers have the challenge of creating compelling content that engages audiences on a personal level.

What are your video marketing strategies?

How do you plan to distribute your videos in your marketing campaigns? Let me know in the comments below. If you would like to know more about video marketing and how it can boost your social reach, then our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.