Top 10 Chrome Extensions For Digital Marketing

Chrome extensions are a great way to boost the functionality of your web browser. By adding these to your Google Chrome account, you can tailor your browsing experience, making it far more useful for your specific needs.  

There are Chrome extensions for every niche and industry. Some common ones include Honey, which automatically searches for promo and discount codes to apply to any online shopping you do, as well as AdBlocker, which is a fantastic tool that can make browsing easier and safer by blocking pop-up ads.  

This blog is going to focus on the best Chrome extensions for marketers. With these suggestions, you’ll easily be able to perform vital marketing functions at the click of a button, making you far more efficient.  

The difference between Chrome Extensions and Plugins 

Before diving in, it’s worth explaining the difference between Chrome extensions and plugins, as they are quite similar.  

As opposed to a Chrome extension, a plugin is an additional piece of code that you can add to a single web page or web domain to add extra functionality to that website. For example, a popular plugin is WooCommerce, which gives SEO specialists the ability to easily alter the SEO of their webpages and online stores.  

A Chrome extension adds features to the whole web browser and changes how the browser behaves. A Chrome extension can easily be installed by visiting the Chrome Web Store and selecting useful ones from there. Once installed, your active extensions should appear on the top right of your browser.  

With both terms better defined, here are the 10 best Chrome extensions for 2022.

1. Lighthouse

Lighthouse is an essential extension for digital marketers as it helps you better improve the quality and performance of your web pages and web apps.  

The Lighthouse Chrome extension runs an in-depth page audit on any website, testing various different metrics such as the Core Web Vitals, and generates a report on how it did. This report will allow digital marketers and SEO specialists to improve their websites, making lighthouse one of the best Chrome extensions for SEOs.  

2. MozBar 

From Moz, the MozBar is another great Chrome extension for all-in-one SEO research. It allows you to instantly find the metrics of any page or search engine result page (SERP). It allows you to quickly find the Domain Authority and Page Authority of any webpage, find keywords that feature on a page, and expose the elements of a page too.  

It’s a great tool for finding out more about other pages.  

3. ColorPick Eyedropper

This eyedropper tool is a fantastic way to find colour values from live web pages, images, and more. It can allow digital marketers to find the perfect colors for their content.  

The ColorPick Eyedropper works by letting you screenshot a section of a page to help you find the color hue, giving you the HEX code of that color so that you can use it in your own content. 

4. Ayima Redirect Path 

Brilliant for improving the functionality of your website’s internal and external linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages., Redirect Path from Ayima will alert you of any 301, 302, 404, and 500 redirect status codes. This allows you to quickly fix these redirectsA redirect is a web page that loads in place of another web page. and ensure that your users have a good experience and that Google can better determine your webpage structure.  

Focused on your on-page performance, this is one of the best Chrome extensions for SEOs.  

5. GoFullPage 

Being able to fully screengrab an entire page can be really useful for digital marketers. GoFullPage allows users to create an image of the entirety of the page they’re viewing, including content below the fold.  

This is great for marketers who are creating tutorials or need an entire screenshot for other forms of content.  

6. Grammarly 

Grammarly is a fantastic tool for content marketers as it allows them to effectively edit the grammar, punctuation, spelling, and sentence structure of all their written content. Things such as social posts, graphics, and website copy can all be edited in the browser, making it a convenient extension as well.  

Furthermore, the tool can also be used to help you write to a certain tone of voice, and it also has a very sophisticated plagiarism checker. Plus, it can also be added to Word Documents to help you write better on that platform too. This makes Grammarly not just one of the best Chrome extensions for digital marketers but one of the best Chrome extensions for 2022, period.  

7. SEOStack KeywordKeywords are the words and phrases that potential customers might search for to find your business. Tool  

This intuitive keyword tool allows you to generate various keyword ideas from a single keyword, giving you more ideas on the phrases you should target if you want to rank on the top SERPs.  

SEOStack creates keywords by scraping autocomplete suggestions from various locations such as Google, YouTube, Amazon, and Bing.  

8. SimilarWeb

The SimilarWeb Chrome extension is one that can help digital marketers get a lot of ranking information from a single website. It can give you metrics such as the country rank of a website, its global rank, the number of visitors and engagement it gets, not to mention things like bounce rateBounce rate is the percentage of visitors to a website who visit only one page. A high bounce rate indicates that visitors are not satisfied with your website. and click-throughs.  

It’s a great way to compare competitors and see how they’re doing in relation to your own efforts.  

9. Page Analytics 

Page Analytics is a Chrome extension by Google and is a must-have tool for all digital marketers.  

This extension allows you to see how users interact with your webpage, giving you key information like page views, average time spent on a page, different sessions, and more.  

Other extensions offer the same metrics, but because this information is coming directly from Google, it’s a lot more reliable and should be where your source your information for your reports, making it one of the best Chrome extensions for marketers.  

10. Bitly

The Bitly Chrome extension allows you to shorten URLs. This is great if you’re adding links to social posts, as it makes them less cumbersome and more attractive. Bitly can also track these links, giving you information on how they perform depending on what channel they’re on.  

Conclusion 

We feel these are some of the best Chrome extensions for 2022.  

Do let us know on our social channels if you know of any amazing Chrome extensions that simply can’t be ignored this year. On LinkedIn or Instagram, let us know if we missed any essentials out, or find out more about digital marketing on our Knowledge Hub.