Skip to content

Redirects

NavigationServer Responses

Redirects can be implemented on a URL to move web users automatically onto a different URL in the instance that the first URL is temporarily or permanently unavailable. The 301 redirect shows the URL has been permanently moved, whereas the 302 redirect indicates that the URL has only been temporarily moved. Often, these moves take place due to site changes and maintenance.  

These redirects are both handled by web servers and must be set up by a webmaster. There is an alternative technique called meta refresh, which can be used on the page itself. This method is not considered to be best practice, as it increases latency and negatively impacts upon user experience. 

SEO Glossary

View the Blog

From the blog

White Label SEO in the AI Search Era

Bringing on a new service is expensive, time-consuming, and not a decision to be taken…

The 2026 White Label SEO Benchmark Report

More and more agencies are looking to scale their digital marketing services without dramatically increasing…

What Makes a Backlink Valuable in AI Search?

Over the past couple of years, search has changed quite a bit. It’s no longer…

The AI Search Visibility Audit Framework

It may seem as though AI is cropping up everywhere. For businesses in particular, though,…

Latest Industry News: Google Launches May 2026 Core Update

While many might have been excited about the warm weather in the lead-up to the…

Google Search Drops FAQ Rich Results in Search & Search Console: What This Means Moving Forward

Google has a long history and reputation for introducing new search features, developing them, scaling…

Brand Mentions Are Pulling More Weight in SEO Than You Think

Remember when your search authority boiled down to how many backlinks you had? The more…

Combining GEO and PPC to Maximise SEO Visibility

Gone are the days when SEO visibility was all about rankings. AI search has changed…

View all Downloads

Downloads

eBook: Search in 2022 - Key Findings So Far

Search in 2022: Key Findings So Far

The search engine landscape is constantly changing; search in 2022 is no exception. New trends and algorithm updates occur all the time in the search engine world.

Download

SEO Budget Management

Budgeting for SEO is a terrifying prospect. There are so many elements in play, and seemingly endless considerations, rendering it…

Download
Beginner's Guide to Rich Snippets?

Beginner’s Guide to Rich Snippets

Find out the secret code of how to get a rich snippet in Google.

Download
Back To Top