Skip to content

Mobile-First Indexing

Mobile SEO

Mobile-first indexing refers to the use of mobile versions of webpages (rather than their desktop alternative) to index and rank URLs. This practice has been adopted by Google in recognition that the majority of their users access the search engine via a mobile device rather than a desktop.  

Those websites that have not optimised their content for mobile display, or who have not built out a mobile display alternative, will experience a demotion in Google’s ranking system when the mobile-first index is used. Regardless of the index, Google’s intervention to create mobile-first indexing shows that the majority of web users will access websites using their phones, not their computers and this should be considered when creating one.  

SEO Glossary

View the Blog

From the blog

Why Personas Are Essential for Modern SEO and AI-Driven Search

For years, SEO has been driven by a relatively simple formula: identify the right keywords,…

How AI Search Is Presenting Your Brand (And How Click Insights Helps You Track It)

The introduction of the internet forever changed how brands experienced visibility, and, with its updates…

How Content Hubs and Entity Clusters Drive AI SEO Performance

Search is getting smarter by the day, and the way we create content needs to…

From Search Engines to AI Engines: Choosing SEO That Performs Everywhere

For years, success equated to being highly ranked in Google’s organic search results, but the…

Editorial Links: Why They Matter for AI SEO

When it comes to succeeding with modern SEO, there are many avenues to explore, but…

Google March 2026 Spam Update: What It Means for Your SEO Strategy

On March 24, 2026, Google announced that it was rolling out its latest spam update…

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

Follow vs. Nofollow: Why Your AI Search Strategy Needs Both to Succeed

Follow vs nofollow links have been debated in digital marketing for years. Questions are often…

View all Downloads

Downloads

eBook: Overview of Google Algorithm Updates in 2022

An Overview of Google Algorithm Updates in 2022: The Google Update Timeline

Ah, 2021 – the year of volatile Google algorithm updates that shook marketers from within and left website owners scratching…

Download
An e-book cover image titled 'How to Choose an SEO Agency', shows a group of happy co-workers at a desk in an office.

How to Choose an SEO Agency

Selecting an SEO agency is an important decision for any business. Check out our guide on how to choose an SEO agency successfully!

Download
eBook: A decade of research brings you outreach emails that WORK

A Decade of Research Brings You Outreach Emails That WORK

Outreach emailing is a traditional marketing strategy that involves sending an email to someone with whom you have no previous…

Download
Back To Top