Skip to content

HTML (Hypertext Markup Language)

SEO HistoryServer ResponsesUser Experience

HTML, or Hypertext Markup Language, is the markup language used to create webpages on the internet. The language was first created in 1980 and remains prominent to this day.  

HTML webpage documents are stored on web servers. These web servers are then accessed by web browsers, which use the instructions contained in the HTML documents – called HTML tags – to successfully render the desired webpage.  

The HTML language was also initially used to define the layout and appearance of webpages. But it has been gradually replaced by CSS (Cascading Style Sheet) after the W3C (World Wide Web Consortium) found that the language was more appropriate for these stylistic requirements. 

SEO Glossary

View the Blog

From the blog

New Feature Launch: Click Insights AI Overviews Gap Analysis

Google's AI Overviews are changing the game when it comes to all things search. From…

How to Increase Digital Marketing Agency Profit Margins in 5 Steps

Healthy margins. For any agency, profitability goes beyond revenue and is about achieving (and retaining)…

Generative AI SEO: Threat or Opportunity?

Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…

No Tricks, Just Links: Why Link Building Matters for AI Search

AI-driven search is altering SEO at lightning-fast speed. Google AI Overviews, Bing Copilot, ChatGPT –…

How New Websites Are Ranking Faster in 2025

SEO in 2025 looks very different from just a couple of years ago. Google’s algorithms…

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

View all Downloads

Downloads

The cover of an e-book titled 'SEO: The Basics', features a person's hands typing on a laptop.

SEO: The Basics

Download our Basic SEO Guide to help you build traffic today!

Download
An e-book cover image titled 'Core Web Vitals', shows a person's hands typing on a laptop with analytics displayed.

2022 Core Web Vitals Checklist

Google's Core Web Vitals reports how a page performs, and here's our checklist to improving page experience this 2022!

Download
Ebook: Ultimate Guide To Enterprise SEO

Ultimate Guide To Enterprise SEO

While the fundamentals of SEO remain the same no matter the size of your business, if you are an enterprise…

Download
Back To Top