Generative AI SEO: Threat or Opportunity?
Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…
It is easy to leave problem pages on your website alone and forget about them. These pages likely have outdated SEO techniques, information, or even broken linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. on them. They are old blog posts or pages that have little visibility on your website, meaning you might have forgotten about them entirely. The problem with leaving these pages, however, is that they can hurt your online visibility by lowering your page ranking. Google has multiple algorithms that actively search and seek out spam and other practices that violate their policies. To make sure that you aren’t inadvertently penalised, you need to audit your website. Auditing your website will help by:
You want your website to provide current, valuable content to your readers. An audit can expose outdated content, black hat SEOBlack Hat SEO is a term used to describe practices by webmasters who try to manipulate search engine rankings in ways that are not in keeping with the intent of the search engines. techniques, and even broken links within your pages. Cleaning up your website is important to maintain the overall health of your website, for both your readers and for Google’s algorithms.
Audits aren’t just useful for SEO; they’re crucial for inspecting your website’s performance, too. Start by ensuring that there are no broken pages and continue from there. An easily-navigated website is how readers and search engines alike will be able to find what they are looking for, and discover new content that is relevant. You want your system to be intuitive and clean looking. A cluttered page hurts both your readers and your ranking.
By auditing your website, you clean up the content and can find all SEO techniques that will penalise you through Google’s algorithms. An audit can help you find and delete bad practices, but it can also help by determining what SEO strategies your website needs. Auditing is how you’ll fix your website and determine your next step.
In the old days, black hat link building schemes worked. They worked so well that websites with no value and little relevance to the keywordKeywords are the words and phrases that potential customers might search for to find your business. searches were prevalent on the first page of Google search results. That is, of course, until Google introduced new algorithms that changed the game. Auditing your website ensure that you adhere to Google’s policy guidelines, and keep up with SEO trends that can keep you ahead of your competition.
Audits reveal your weaknesses and your strengths. This is how you’ll be able to optimise your website for both your users and for your SEO to give you the competitive edge. Regular conduct audits so that your website is at its best, even as the times change.
Auditing your website can be time consuming, and if you do not know what to look for you can spend a lot of time auditing without significant results. That is why you need to hire an SEO Auditing professional who can audit your website, unearth problem areas, and help set you back on track. You don’t want your website to suffer because of old, outdated content and SEO techniques you have used in the past and have forgotten about. Audit your website and benefit from better content and greater visibility.
James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.
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