Top SEO, Marketing, Content and PPC Trends To Look Out For In 2021

CEO

“2021 will have a huge emphasis on pillar content and clusters.  As an agency, we have seen an increasing trend of larger content budgets within our client base, which will only continue next year. Although this isn’t the newest technique, we have seen some incredible results in the search engines when this has been executed with precision alongside authority building.”

Simon Brisk – Co-Founder & Director

“During the last year, we have seen a number of core Google updates that have impacted the way that Google views your content. Google’s focus on E.A.T (Expertise, Authoritativeness, and Trustworthiness) means that low-value content is no longer appreciated in the SERPs. Moving into the new year, this will only become more present. Fresh content, coupled with technical SEO elements, such as your mobile site speed, will become a crucial element in your SEO strategy. My tip for 2021 is to make sure that you create informative, unique and optimised content that engages and enriches your audience so that you can continue to grow and climb the ranks.”

James Owen – Co-Founder & Director

Operations

“During the pandemic, a lot of businesses had to adapt the way they work. Remote working has forced organisations to realise the benefits of flexibility. However, this comes with its own benefits and challenges for business operations. My advice for moving forward into the new year is to ensure that you still have the time for those all-important small human interactions when working as a remote team. When running a large team, take the time to check in individually with your employees, as we all have found the last year to be stressful in some shape or form.”

Rebecca Lethbridge – Operations Director

Marketing Team

“2020 has dramatically changed the way people use and interact with social media; we understandably spent a lot more time online during both lockdowns, from researching products, interacting with brands, or just searching for something amusing to watch. As we go into the new year, social media channels will become more paramount in your marketing mix. Make sure that you have a clear inbound marketing campaign so that you can constantly reach out to a new audience and re-engage with long term customers. Even for the smallest businesses, social media is going to be a massive part of brand storytelling, and the best way to engage with your audience is to create the engaging content that they are craving.”

Mandy Baldwin – SEO Manager

“With the pandemic, we saw a dramatic increase in online shopping. eCommerce is now at the forefront of most businesses. It is more important than ever to make sure that your online store is technically optimised and ranking high in the SERPs ahead of your competition. Make sure you delve into the top eCommerce trends for 2021: Voice Commerce, Google Marketplace, Social Commerce and AR/VR Technologies to really maximise your ROI!”

Lex Kaliszewski – Digital Marketing Executive

SEO Team

“Understand that keywordKeywords are the words and phrases that potential customers might search for to find your business. intent should be a focus for 2021. The search engine’s core job is to serve the user content that answers their query. Think before you optimise the wrong landing page for the search intent. When doing keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here., don’t just think about search volume. Instead, think more about behavioural analytics. Insightful and meaningful content is the best way to engage with your audience and grow your ranking.”

Mandy Baldwin – SEO Manager

“Websites that take advantage of Schema Rich Snippets, such as using Review Snippets or FAQ Snippets, can make their presence on Google more impactful. It’s worth looking at your competition. You have an opportunity to stand out and gain more web traffic.”

James King – Senior SEO Executive

Content

“Now more than ever, being present online and available to your audience at all times is critical. Having an evolving online content library is crucial. You need to provide valuable resources consistently, whether you’re a tea shop sharing your favourite recipes or an SEO agency delving deep into the tricks and techniques marketers need to know. Great content isn’t static; it grows with your brand, offering users an important journey day after day, week after week. So you need to not only offer engaging articles in 2021 but create content that offers something new every time, including video tutorials and a behind-the-scenes look at your brand.”

Bex Gawne – Content Manager

“Content will continue to play an important role in your marketing strategies as we head into 2021. However, now more than ever, you need to be making sure that this content is relevant to your audience. Creating fresh content that your audience wants to read, watch, listen, or view will keep them engaged with your brand and show the SERPs you are an industry leader. Define who your audience is, what content they love, and how they interact with it, and the content you create will make a much bigger impact.”

Charlotte Willcocks – Senior Copy Editor

PPC 

“With the new Coronavirus Vaccine being rolled out, we can see the light at the end of the tunnel. According to Bill Gates, “Things will START to get back to normal by summer 2021.” One of the biggest Covid hitsWeb page hits were all the rage in the early days of the internet, but have since been replaced by far more granular, valuable data. industries was the Hospitality sector. Hopefully, with a smooth vaccine rollout, travel restrictions will begin to ease, but what does this mean for businesses? Expect the floodgates to begin to open. Online Bookings, itineraries, travel insurance, travel agents, hotel transfers, you name it!”

Gerardo Yllescas – Pay-Per-Click Manager