Lead Nurturing: Boost Your Sales Today With Our Winning Strategy

Building strong relationships with prospects should always be the goal. Enhancing brand loyalty even before a product or service is sold naturally results in a larger initial purchase.

This is why learning how to nurture leads effectively is so important.

Maybe you haven’t paid much attention to lead nurturing tactics in the past. Perhaps your current lead nurture tactics are outdated? Whatever the reason, you are on this page for a reason – you want to develop a lead nurturing campaign that generates results.

Let us show you how we do it!

What is lead nurturing?

If you’re a complete newcomer, it is important to start from the beginning. When we talk about nurturing leads, this means building fruitful relationships with prospective customers. Aside from helping to seal the deal and getting them to make a purchase, successful lead nurturing campaigns increase the chances of them spending more on your products or services.

At the start, leads are just that – leads. Your lead generation strategies have worked, and they’ve shown interest in your brand and what you have to offer, but that hasn’t resulted in a sale yet. When you nurture leads successfully, this results in:

• Keeping them interested and aware of your brand
• Building authority and trust
• Letting them know you have the solution for their problem

This all gives them a comfortable journey through the buyer’s journey and makes them more likely to purchase from your business.

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How to improve your lead nurturing marketing campaign

You know the importance. Now it’s all about learning how to nurture a lead the right way. Below are some of the best lead nurturing strategies to use:

Content marketing is the key

Ask any expert SEO consultant about the most important elements of a marketing campaign, and they’ll inevitably focus on the content. Content is king. It builds trust, it persuades, it offers value – and these are all necessary when building a lead nurture marketing strategy.

However, care is needed when producing lead nurturing content. You want to avoid being too pushy or inauthentic with your content. It must be genuinely valuable, engaging, and high-quality to give it the authority needed. You also have to factor in the need to appease the search engines and have your content built for SEO.

Need help with your SEO? Start off with our SEO audit service.

Utilise multiple channels

Multi-channel lead nurturing is one of the most important ways to succeed with this strategy. Ultimately, creating content alone is not enough. You have to ensure this content is positioned in the right place at the right time for your prospective clients.

A multi-channel lead nurture strategy should incorporate both social media and email. Not long ago, the latter was the main focus of lead nurturing campaigns. Yet when learning how to nurture your email list, you’ll realise this strategy is not as simple as it was in the past. There’s still value in using email, of course, but people are savvier about marketing mail. The likes of revised data protection laws and spam filters also limit the effectiveness of email.

Social media, on the other hand, supplies a more effective way to nurture leads in the current climate. With tailored content across the likes of TikTok, Twitter, and Instagram, you have a great chance of grabbing your audience’s attention.

Retarget with your ads

You likely already know the value of using paid ads for your marketing campaigns. However, they are also highly beneficial for your nurturing marketing efforts. This is certainly the case when utilising a retargeting strategy.

Retargeting is as the name suggests. Say a customer visits your website but leaves before making a purchase. With retargeting ads, they will be the focus of your advertisements whenever they see them via an applicable external platform. This could be via Google Ads, for example. As part of Google Ads Management, you are able to select to retarget and reengage with your leads.

Retargeting effectively is a gentle reminder about your business and is a great way to get people back as part of your nurture campaign strategy.

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Follow up immediately

This is particularly important when learning how to nurture B2B leads. Even though it seems obvious, many companies fail to follow up immediately with leads. That’s a big mistake – the longer you leave a lead to go cold, the harder it will be to get them back interested in your brand.

Track performance

With a marketing nurture leads campaign, it’s essential you use the information that’s available to improve and refine your efforts. By looking at key performance indicators, for example, you get a clear idea about what tactics are working with your lead nurture strategy and what areas need modification or disregard altogether.

For more information about what to track, read our guide about the Top 25 KPIs You Should Be Reporting on & Why.

Get it right with your CTAs

Imagine you are doing a comprehensive enterprise SEO campaign. Keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here., link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs., site performance optimisation – these are all major factors. Yet it can often be small, almost seemingly inconsequential elements that can make all the difference.

That is the case with using calls to action when nurturing leads. Although seemingly minor, the right design and placement with your CTAs can be crucial to catching the attention of your audience.

Conclusion

You have a better understanding of how to nurture sales leads. The next step is putting that knowledge into practice. You have the leads. Now it’s time to turn them into loyal customers.

However, don’t underestimate the effort required with lead nurturing. Each lead has different interests, behaviours, and browsing preferences – and getting it right for everyone is a difficult challenge. To remove this difficulty from your shoulders, we are here to help with our managed SEO service.