How to Succeed With Google Search Ads and Generate Valuable Leads

A successful business is one that’s willing to explore different ways to expand its reach and attract new customers. You might have built an effective SEO strategy. You could be attracting healthy sales through email marketing. Yet what if you desire a cost-effective method for instantly getting your brand in front of a new audience?

Enter Google Search Advertising.

It’s no secret consumers are now using search as their main way to discover new brands, products, and services. It’s also no secret Google is the biggest search engine around – by far. Combine those two points, throw in the affordable entry point to purchase Google Ads, and you have a platform ripe for generating valuable leads.

At least, that is if you know how to succeed with your Google search campaigns. Go the wrong way with buying Google Ads, and this will be a waste of your marketing budget. Fortunately, this guide is here to help you get the most out of the platform!

Want to add digital ads to the services you offer customers? Check out our White Label PPC Services

What is search advertising?

First things first, what is search advertising exactly? This is a digital ad type that’s based around search queries. If someone inputs a certain query into a search engine, and your ad includes the keywordKeywords are the words and phrases that potential customers might search for to find your business. used, this can lead to your ad appearing at the top of the page in the search results.

For a search advertising example, say someone uses Google to enquire about a “budget hairdryer”. If a search ad is based around that “budget hairdryer” keyword, it will appear in the search results. This is an effective ad strategy because you are targeting specific audiences via your keywords rather than a general marketing campaign. You can also go beyond search intent to zone in even more by choosing attributes like age range, gender, and location.

Read more: Should You Use Geographic Targeting for Paid Campaigns?

Most will feel paid search marketing is entirely driven by Google – and for a good reason. Google takes up over 90% of the search engine market. This is why the majority of our PPC audit services have been used by those running Google Ads.

How to set up a Google search campaign

Are you planning to buy ads on Google for the first time? If so, you might be wondering how to set up a Google search campaign. The good news is that it’s a straightforward process. It begins by creating a Google Ads account if you haven’t done so already. Then it is a case of going through the streamlined process put together by Google Ads.

Here’s the information you need to input:

• Business name or business account
• The landing page you are advertising
• Ad copy
• Keyword themes
• Geographic location for your ad
• Choice of ad spend options, including your daily budget

That’s all it takes when learning how to buy Google ad space. After reviewing your search campaign to ensure everything is in place as intended, you will be asked to pay before launching your ad.

If you require help with setting up and developing your campaign, check out our Google Ads Management Services.

Google Ads – get more customers with these tips

You know how to buy Google search ads. However, the story is entirely different when learning how to attract customers through advertising. Everyone can buy search ads. Not everyone can succeed with search ads.

Using advice taken from our 10 Tips For Top Converting Google Ads guide, here are some key steps to improve your search campaigns:

Conduct keyword research

If you don’t use the right advertising words to attract customers, your ads will miss the mark. However, this goes beyond producing engaging, creative copy which catches the eye. You must select the correct keywords to attract customers to your brand.

You can do this by performing keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here.. With this research, you can uncover the most valuable keywords for your ad campaign. The result: you select relevant keywords that will help potential customers with finding ads from your brand.

If you’re unsure about how to get the right keywords, working with a specialist PPC consultant can ensure you have a strong foundation for your ad campaign.

Enticing content

Once you have the right keywords, it’s all about wrapping these up with persuasive content which connects with your audience. After all, you don’t want to buy a Google Ad without putting in the necessary effort to entice those all-important clicks.

These are the information fields you have available with Google search advertising:

• Headline 1
• Headline 2
• Headline 3
• Path 1
• Path 2
• Description Lines 1 and 2

Make sure you don’t waste any of these fields. The greater detail you include, the more effective your ads will be on your audience. Not sure how to craft effective content for your audience? Our international PPC services can supply a helping hand with producing ad copy that works.

Manage your budget

Sadly, you don’t get free ads on Google. You have to spend to utilise this platform. Keeping a close eye on your Google Ads budget is vital to stop you from wasting money. After all, the aim is to maximise your return on investment.

This is where monitoring the performance of your campaigns is key. Understandably, you need to inject your best-performing campaigns with the biggest bulk of your budget.

Test out your ads

You’ll never get it perfect the first time around. If you are not using professional PPC audit services, testing out your ads is a necessary evil. This can be achieved with split testing.

Split testing is where you run two almost identical ad campaigns, yet there’s a small difference between them. This difference could be a different image, for example, or a change to the CTA. Then it is a case of seeing which elements work best and sticking with them for future ad campaigns.

Conclusion

Google search campaigns can be a highly valuable marketing tactic – if done correctly. However, putting together a successful strategy is far from easy. If you require expert assistance, you can get that from our PPC Agency. We will be able to understand your goals and your target audience and construct high-quality ads that generate clicks and conversions.