How to Drive Organic Traffic to Your Online Shop

There are many things to think about when setting up shop with an ecommerce website. You will want to create the most optimised website for your business and ensure that all your products and services are displayed most professionally.

Nevertheless, merely setting up an impressive ecommerce website isn’t enough. You then need to work towards driving organic trafficOrganic search traffic (sometimes called natural or unpaid search) is the traffic that's driven to a website because of unpaid placement on a search engine results page. (and therefore sales) to your ecommerce website — and to do that, you need to have the best ecommerce SEO practices in place, including backlink services and more.

When you are busy with the day to day running of your ecommerce website and taking care of all-important orders and product fulfilment, you may appreciate the guided services of a digital marketing company which can take care of all your ecommerce SEO and SEO link building for you, so that you can concentrate solely on the business side of things. That’s where we come in.

If you are looking for a detailed ecommerce SEO guide for your business, then link building experts at Click Intelligence can help.

Is Search Engine Optimisation Important for an Ecommerce Website?

Yes, absolutely. Implementing essential SEO methods, such as SEO backlinks and SEO content writing services, could be the difference between your website being found and your website not being found. If you want more consumers and visitors to land on your ecommerce site, then you’re going to want your SEO to be up to scratch, too. Good SEO practices and success for ecommerce websites go hand in hand.

It doesn’t matter how big your ecommerce website is, whether you’re a small startup business or a substantial online firm, SEO will always be essential to how you hope to promote your store and gain a profit.

Why Is SEO Important for an Ecommerce Website?

SEO is what is going to make your target customers find you. Without SEO, you may find that your ideal consumers are unable to discover your website, and it may result in them clicking on a competitor link instead.

If a customer is shopping online and using search engines to seek a specific product, you want to make sure that your ecommerce business is appearing in the search results at the right time. If a customer is doing a search for the very product or service which you provide, then you want to be found — and great SEO is the best way to do that.

Search Engine Optimisation for an ecommerce website is a long-term gain. It’s not a quick fix, and neither is it something which will work temporarily. With the right SEO strategy, your ecommerce business can continue to reap the benefits continually, with a high likelihood of only growing stronger and stronger.

It will take effort to keep on top of your SEO and put a firm strategy in place, however, to reap the long-term benefits. If you are a hard-working entrepreneur or have a team busy concentrating on the running of the business itself, this is where an established digital marketing company can help. Link building strategies and SEO assistance from Click Intelligence, a company which knows how to enhance user experience and optimise content marketing, means that we can take care of everything for you in the background. At the same time, you work on the daily running of your ecommerce business.

Furthermore, good SEO practices for your ecommerce site don’t have to come at a cost. SEO is the ideal route for free marketing purposes. With the right strategy and efforts made, free SEO tools can be fundamental in driving your target market to your website. This is called organic search traffic, which is what you want to be driving as much as possible to your online store.

Driving Organic Search Traffic to Your Online Store

Organic search traffic is what you should be aiming for within your SEO strategy. This means that you’re making your ecommerce business show up at the top of the search engine rankings when consumers search for an item they want, and they, therefore, choose to click on to your website through a natural search query and result. Organic search traffic can be achieved through the proper SEO methods, by making sure that you’re taking the right steps to promote applicable keywords and working to always show up on that coveted top results page.

To increase the likelihood of your ecommerce site being found organically, there are a few things you can do, and which a digital marketing agency can work with you to achieve.

1. Use your target keywordKeywords are the words and phrases that potential customers might search for to find your business. in any title tag

When you have an ecommerce website, you will undoubtedly have a significant number of pages, each with their own purpose. Perhaps it’s a specific category page or a product page. A title tag is an element of your website’s digital build wherein the title of the web page is specified. By using your target keyword in the title of the page itself, you are increasing the chances of this specific page coming up as a result on a search engine for a specific query or product search.

When doing this, you should, therefore, think about the keywords which are relevant to your product or industry, and therefore the words which consumers will be most likely searching for. Think about your own behaviour when searching for a particular product, regarding which key terms you would use and how you would word the question.

2. Perfect your product descriptions

Descriptions are fundamental for helping a consumer to make that final decision. Even if you land a hit by having a consumer come to your website, it’s still not guaranteed they will make a purchase; product descriptions can be the key to making that all-important sale.

For SEO purposes, always make sure descriptions are unique and not simply copied and pasted. Search engines love unique content, and it will be more likely that your ecommerce pages are found if they have unique descriptions. For the best product descriptions, consider using professional content writing services to give you the edge.

3. Provide a blog on your website, too

Having an ecommerce website doesn’t mean that you have to forgo the usual content which would be on a general business website. You can still have a relevant tab on your site, which isn’t related to selling products, in the form of a regular blog post. This provides an excellent opportunity for you to always ensure that your website has updated and engaging content, as search engines will pick up on those websites which haven’t been updated in a while. If you don’t have the means to write blog posts as a business, you can let the best content writing services take care of that for you.

Additionally, always think about how you can build linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. in all your blog posts and written content. You can always seek link building services if you’re unsure how best to implement these for SEO purposes.

4. Be sure to use internal linking

Your link strategy isn’t just about backlinks and external links to arrive on your site, it’s also about your own internal linking, too. Why not include a link to a relevant product page when discussing it in one of your blog posts, for example? Be sure to leave a trail for consumers as they navigate your site so that they’re always directed to relevant internal pages which will hopefully result in a sale.

5. Write effective alt texts

You can also employ keywords into your image alt text descriptions. This text will be associated with the image in question on your website, which means alt texts can also serve to promote relevant keywords and link back to specific images on your site (such as a product image) from the search engine page results.

6. Include long-tail keywords, too

Although long-tail keywords generally result in less traffic, simply because they are less general search terms, they are still crucial for your SEO strategy. Long-tail keywords are essential for ecommerce websites, as consumers who have a very specific product in mind will often use very specific search terms, such as size, colour, and various other needs. Long-tail keywords can, therefore, generate much more crucial traffic, if it means they land on the product page on your ecommerce website for the exact item they were looking for.

Your Ecommerce SEO Strategy

Understanding how exactly to drive organic traffic to your ecommerce website and keep on top of your ranking factor may feel like an overwhelming task. At Click Intelligence, as expert SEO strategists and a professional link building company, we can ensure that nothing is ever missed and that your website traffic is being generated as it should be.

We understand how to analyse conversion rateA conversion rate is the percentage of visitors that take a desired action on your site. with everything your business does regarding SEO. We can offer you a tailored link building service as well as provide digital content assistance for all areas of your website, to not only ensure that everything is SEO optimised, but also to ensure that all content is relevant and engaging.