How to Acquire International SEO Links the White-Hat Way

SEO used to be a game of link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs.. Now it’s a game of optimising everything on your website and beyond to improve user experience and credibility, and…

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Don’t be daunting. Though the standards of linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. have increased, so too has each link’s value. Done right, your link building efforts can mean so much more than a few increases in the SERPs. They can be new funnels for audiences to find your brand naturally.

That’s the beauty of white-hat, after all. It does both.

How do you go about acquiring white-hat links? Especially on an international scale? International SEO is the way, and this international SEO course walks you through how to do it:

What is White Hat Link Building?

White hat simply means that you’re using reputable methods to get your links out there, and it’s a key part of SEO management. Spamming links, putting them on thousands of low-level websites, and hitting copy-paste into comment sections will not work. In fact, those spammy techniques will actually blacklist your site.

White hat, on the other hand, focusses on building up a natural backlink profile. The goal is to get your brand (and your link) in front of your actual target audience.

Why Do You Need White Hat International Link Building for Your Business?

Your link should be where it makes sense, on sites with genuine traffic and a thriving audience, and be inserted in a way that gives the readers value. It’s a big game, but so worth it as white hat international link building can increase you:

Reputation
Visibility
Reach
Audience

White hat international link building, in essence, is all about the actual readers. If you go about your link building efforts with the hope of drawing in new traffic from the sites themselves and the content you produce, you’ll automatically work towards increasing your SERP ranking as a natural side-effect.

How to Acquire International SEO Links the White-Hat Way

To acquire international backlinks the white-hat way, you’ll need to use a variety of tactics. You can try them out for yourself, or you can invest in international SEO training to bring your whole team up to speed. Of course, you can push off all the effort by investing in our SEO services, as everyone on our team has taken an international SEO course, and, thanks to their international SEO training, knows the ins and outs of the white-hat methods available today.

1. Add Your Business to International Directories

A simple, but effective, way to increase your link visibility internationally is to start by adding your business to international directories. These are available in almost every country, but you won’t want to add them everywhere. Focus first on the areas you can and are doing business in.

You’ll also want to get your business added to sector directories. For example, there may be a manufacturing magazine that includes a list of manufacturing businesses and simple data like your phone number, website, and address. Getting on these directories is easy, fast, and a great place to start building a white-hat international backlink profile.

2. Optimise Your Website

You need your own site to be above reproach, so you’ll need an SEO audit. The reason why you’ll need both on page SEO and technical SEO audits is that this will automatically increase your page ranking in the eyes of search engines.

If a link goes to a reputable page, it’s more valued. This is the core of international SEO. Do remember, however, that it can take time if your business is large. In fact, if you have hundreds of pages already on your site, you are better off investing in enterprise SEO first before going into blogger outreach.

3. Create Industry-Leading Content

As for content-led international link building, the first step is to start putting together a content strategy specifically for publication, or to have an SEO consultancy do it for you. To do this properly, you’ll want to start by researching your target audience and what they’re already searching for.

Know your audience, what they want, and, most importantly, what they need in regard to your sector, and produce a high-quality, high-value content strategy that fits. This is particularly important in sectors like iGaming. In fact, iGaming link building is a whole other beast, due to the restrictions involved.

To start with just the strategy, as you’ll need to slightly tweak and adjust each article’s approach with niche edits to suit the publication you have in mind for guest posts.

4. Build Relationships – or Outsource

There are three main ways to get SEO linking to other sites the white-hat way. The first is by getting others to write about you, or be willing to post your content on their site.

This can be done by building up relationships with webmasters, influencers, brand partnerships, and more. It can take a lot of time to do this, of course, so you can also outsource this part of link building to a white label SEO agency that has already done the legwork and can partner your brand with relevant sites that share your target audience.

5. Guest Post Where It Makes Sense

Some brands and publications (like Medium, for example) allow for guest posting, which is the second way to get SEO linking to other sites. To do this properly, however, you need to build up your individual reputation, not your businesses. Start by creating a brand persona as the CEO of your business, and produce high-value content for publication in your sector on an international scale. This can all be linked back to your brand itself.

Google puts a lot of emphasis now on who publishes content, not just the content itself, so doing this the right way (becoming an international thought leader) will naturally increase the value of the guest post back links you publish.

6. Be Newsworthy

The third way to get your SEO linking to other sites internationally and without resorting to spam tactics is to be newsworthy, which is otherwise known as Expert Quote link building. Uncover gaps in your industry, and try to workshop events, programs, or even research that you can produce that will garner the international community’s attention.

The goal with this is simple – you want your competitors, thought leaders, and even journalists to take note of what you are doing, and to write about it. You can even help some of them out by sending out press releases.

7. Use Social Media

Think social media links mean nothing? Think again. Social media is actually a wonderful source of traffic, and it can also help build up your reputation and, yes, your ranking in the SERPs.

To use social media, create shareable content. Try to funnel traffic on your social pages to your website. Engage with thought leaders and influencers online. Social media marketing needs to be seen as part of your overall link building strategy, because it is. Every mention of your brand is a link that matters, and, most importantly, it’s how you can actually introduce your company socially to international audiences.

8. Be Engaged in Your Community

You are not an island. You are not putting forth your link in a vacuum. Everything you do engages with your community, and people love to be engaged. A great way to do this is to start with social listening. Find brand mentions on other websites and on social media. You can then broker partnerships with people who have naturally found your business, or use what they are saying to better inform your content efforts in the future.

Link building, after all, should largely occur outside of your control. By engaging your community and listening to their needs, you can work on producing content and adjusting your brand approach to encourage more engagement and natural backlinks.