Google Local 3 Pack

Searching via Google for services or businesses near your location will result in the search engine providing a ready-made list and map of organic results most applicable to your query. This means that usually, you can have the answer to your query without having to click through further results or undergo further investigation. It is an extremely helpful service provided by Google – and it is where you want your business to be regarding local searches.

What is the Google Local 3 Pack?

This local packGoogle's Local Pack is a type of Google search result that lists local businesses according to map location. is usually displayed on the very first page of Google, in a visual list format – meaning often you may skip the organic results list altogether and have your eye drawn to the image and block result which appears on the corner of the page for your most suitable local business result. This Local 3 Pack will display map features, contact telephone, address, opening times and more – without you even having to click further into it.

When striving to have your business or service appear within Google’s Local 3 Pack, you will significantly benefit from a local SEO service which can help you get there.

Google’s Latest Update Switches the Google Local 7 Pack to 3 Pack

A significant change to be aware of in recent times is that the local results list which appears for a local search, known as the Google Local 7 pack, now appears as a list of 3 top items with a map displayed instead of the other 5 results you may have been used to. This means that it’s even more important to get your business to the top, as you’re now striving for one of the top 3 positions to be seen, rather than 7.

Our local SEO services can make sure you have all the guidance and implementation your business needs to get into the Google Local 3 pack.

What the Google Local 3 Pack Includes

Google’s reduction of the 7 pack to the 3 pack means that more helpful information can be displayed within the same space, relevant to each individual business. A map feature has now been added to display the specific proximity to your search area, and this improved visibility is very beneficial to those searching on alternative devices such as smartphones, as searchers can now easily click on the same screen for directions and approximate journey time.

While the Local 3 Pack feature does display a significant amount of relevant information without having to click further, you do also have the option to dig a little deeper and click to open up one of the search results to have even more information displayed regarding that specific business.

For individual businesses, such as hotels, it may even be that average prices for rooms are displayed applicable to the time of the search. Therefore, it’s safe to say that Google’s Local 3 Pack feature is very much invested in displaying as much helpful information as possible without the need for further investigation.

Getting Your Business Onto the Google Local 3 Pack

Due to Google Local 3 Pack’s attention-grabbing and significant nature on a search engine results page, it’s understandable why businesses should be striving for this top spot.

Due to the amount of information displayed by Google Local 3 Pack – such as address and contact information – it is crucial that these details are optimised to have a chance of appearing within this ranking system.

However, optimisation isn’t enough. Your business needs to be receiving enough clicks and interaction through results to have its place remain on this list – as it can easily be dropped altogether through lack of clicks.

Not only that, but optimisation specifically for the 3 Pack isn’t an attainable goal, as the design of the 3 Pack means that your business will only show when relevant to local search results – therefore no matter the amount of optimisation, your business isn’t going to appear if it isn’t in the search radius of a specific query – even if your business can provide exactly what the searcher is looking for.

What you can do is optimise your business for Google 3 Pack as much as possible, to ensure that when your business does fall into the local search area, it will appear as one of the top 3 Local Pack results.

To further your chances at this and ensure everything is optimised, you may want to gain the assistance of a local SEO company like the team here at Click Intelligence.

How Click Intelligence Can Help Your Business Optimise for Google Local 3 Pack

At Click Intelligence, we can assist you with all relevant optimisation needs, such as having your Google My Business page at its highest standard and increasing your local SEO and link-building to increase your online presence.

We can also provide local SEO audit services to check your current ranking keywords and all relevant SEO which is significant to placing your business in the Google Local 3 Pack.

There are important SEO factors to consider when preparing your business for the Google Local 3 Pack, but Click Intelligence will be with you every step of the way.

This includes:

• Creation and optimisation of Google My Business page for your company. If you already have a Google My Business page, we can ensure that it is doing everything it needs to qualify for Google Local 3 Pack
• Optimisation of your business listings, such as reviews, verified addresses and relevant business categories
• Assistance with query sections and questions and answers, allowing consumers to interact more with your business page and increase the likelihood of it appearing within the Local 3 Pack
• SEO optimisation support for your business website, ensuring that your official website is doing exactly what it needs to be doing to increase its rise in search engine rankings

Let Click Intelligence be your trusted local SEO agency for all your Google Local 3 Pack and SEO needs. Contact us today for more information on Google Local 3 Pack and more.