Gain More Google Traffic With A Successful Digital Marketing Strategy

As the world’s number one search engine, Google enjoys 5.6 billion searches every day. So, if you want your business to be successful, you need to be finding ways to drive more Google traffic to your site. 

“Easier said than done”, you may be thinking, but it doesn’t have to be an uphill struggle to impress Google and attract searchers. 

Within the below blog, you will find out everything you need to know about how to gain more high-quality Google traffic to your site through the implementation of an effective digital marketing strategy. 

What is a digital marketing strategy?

A digital marketing strategy helps your business to achieve specific online goals through carefully selected marketing channels such as paid, earned, and owned media. Within any digital marketing strategy, you will find a series of digital marketing campaigns, which are the actions, or building blocks, that help you achieve your end goal. 

For example, if you want to generate more leads on social media as part of your digital marketing strategy, you may choose to run a paid search campaign on Facebook. 

The key to a successful digital marketing strategy is in clearly identifying your goals and taking active steps to achieve them. Plus, it always helps if you know your target audience inside and out!

If you are already feeling a little overwhelmed at the prospect of creating a bespoke digital marketing strategy that will outdo competition in your industry, then our Intelligence Hub is exactly what you need. Providing a one-stop resource for all your digital marketing needs, from content marketing to link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs., local SEOLocal SEO is the process of optimizing your website to rank on the 1st page of Google for a search term and geographic location that is relevant to your business. to the latest Google algorithm update, if you need help with any aspect of digital marketing, this is the place to go. 

Plus, did we mention that it is completely free?  

How to create a winning digital marketing strategy

Whether you have never developed a digital marketing strategy before or your previous attempts left a lot to be desired, this key process doesn’t have to be a daunting one. 

Although there are multiple techniques and tools that you can use when it comes to creating a successful digital marketing strategy, the ones below promise to deliver maximum bang for your buck and will ensue long-lasting, sustainable results. 

Define your goals

As briefly mentioned above, if you want to enjoy successful digital marketing campaigns, you first need to determine what it is that you want to achieve from each one. When identifying your digital marketing goals, try to focus on ones that are quantitative rather than qualitative goals, as these are much easier to track and report on. 

For example, say you identify one goal of improving customer trust in your website and you carry out a linking building campaign to achieve this. 

Yes, you may build high-quality linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. and rise in the ranks of Google, but how do you know if your target audience trusts your brand more than they did before? 

However, if you instead choose a quantitative goal, such as improving your conversion rateA conversion rate is the percentage of visitors that take a desired action on your site. on your best-selling product within the next three months and then plan your campaigns accordingly, you will have tangible data that clearly demonstrate if your goal has been met. 

Know your target audience

You can’t possibly hope to grow your business online if you don’t know everything you can about your target audience. In fact, unless you want to waste your entire ad budget on users that won’t convert into customers, you need to actively seek out the following information on your audience:

• Their age
• Their gender
• Their education 
• Their purchasing power
• Their location 

It can also be a good idea at this stage to look into your main competitors and see how they are attracting their customers. 

Use paid advertising 

Every successful digital marketing strategy includes some form of paid advertising. This could be paid search, social media advertising, display advertising, or a combination of all three. 

The beauty of paid advertising is that it can be easily customised to suit your bespoke business objectives. Whether you want to bring in new customers, gain high-quality leads, or increase brand awareness, paid advertising can do it all. 

That being said, if you are new to digital marketing and you haven’t any experience in running a paid advertising campaign, you should know that it is very easy to spend a lot of money and see little to no return on your investment, so you may want to seek the help of an  agency.

Create killer content

Have you heard of the expression “content is king”? A phrase made popular by Bill Gates and one that is often used in marketing circles, this expression denotes just how crucial content is in keeping you connected with your customers. 

So, what exactly is a content marketing strategy, and how do you go about creating one?

In its simplest form, a content marketing strategy focuses on the creation and sharing of consistent and relevant content. This content needs to offer value to your target audience and work hard to keep existing customers engaged and to attract the attention of potential new ones. 

Content can take many forms, including blogs, product descriptions, press releases, social media posts, and email newsletters, but the most important thing to remember is that each piece must be tailored towards your target audience. 

Utilise email marketing 

Often an afterthought for businesses, email marketing still provides the best ROI (return on investment) out of all digital marketing strategies. This is only the case if it is done correctly. Simply bombarding people with generic, uninspiring emails is not going to work. 

Instead, focus on creating an email marketing strategy that focuses on personalisation and offers real value to your subscribers, as this will result in maximum traffic to your site. 

When using email automation, you should create a consistent schedule that best suits your subscribers. 

Create a responsive website 

Did you know that mobile accounts for nearly half of all web traffic worldwide? This means that if you want to attract as many customers as possible, you need to make sure that your website can be seen and used just as effectively on a mobile device or tablet as it can be on a desktop computer. 

The simplest and most effective way to do this is by building a responsive website, as this will remove the need to build two separate sites, one for mobile and one for desktops. 

Building a responsive website is not something that many business owners can do themselves, so unless you are a technical whizz, you may want to enlist the services of a website design company to help you. 

Improve your site speed

Even a one-second delay can result in lost traffic and higher bounce rates, so it is crucial that site speed is included in your overall digital marketing strategy. Fortunately, if your page loading speeds are a little on the slow side, there are several simple actions that you can take to speed them up. 

These include:

• Minimising HTTP requests
• Minifying and combining files 
• Deferring JavaScriptJavascript is one of the web’s key programming languages but coding it incorrectly can cost you in technical SEO terms. In order to avoid common mistakes, and understand how Java operates, here’s a quick guide to coding Java the right way. loading 
• Changing your web host 
• Running a compression audit 
• Enabling compression 
• Enabling browser caching 
• Reducing your image sizes
• Using a CDN (content delivery network)

You can check your site’s speed either manually or using Google PageSpeedThe Google PageSpeed Insights Tool is a free and easy-to-use tool that provides webmasters with a score (from 0 to 100) that reflects the performance of their site on mobile devices. Insights. 

Build high-quality links 

Link building is crucial if you want to drive more traffic to your site as it is a major factor in how Google ranks websites and will determine how high you are placed on SERPs. 

There are a number of link building strategies that you may want to adopt to get external websites to link to yours, including:

• The creation and promotion of high-quality content 
• Blogger outreach, also known as influencer marketing 
• Referrals from experts within your niche or industry 

It can take time to build high-quality links, so you need to be prepared not to rush this pivotal process.

Be active on social media

It is not enough to simply have social media business profiles that you sporadically post on. You need to find the time to actively engage with your followers and build a community of brand ambassadors. 

Although this will be easier to achieve if you are a relatively small business, try to respond to people’s comments and questions on your Facebook page, follow relevant hashtags on Twitter and post stories on Instagram that bring people closer to your business and tell your unique brand story. 

Other ways in which you can use social media to drive traffic to your website include:

• Complete your company profile 
• Promote your blog content 
• Make your content easy to share 
• Post at the right time
• Focus on sharing visual content as well as written 
• Optimise your call-to-actions 

Create video content 

Video content is becoming increasingly popular across all demographics, with people watching on average 100 minutes of videos online each day. Although video shouldn’t be used as a replacement for the written word, it can add value to your existing content marketing strategy and drive further engagement with your brand. 

If you have not created video content for your business before, the below tips should help to get you started:

• Don’t rely too much on video scripts as this can come off as a bit robotic, 
• Incorporate customer testimonials into your videos,
• Be consistent in your efforts,
• Focus on originality and authenticity,
• Avoid making it all about your business and instead focus on the customer,
• Always include a compelling call to action. 

Don’t forget SEO

It is all well and good creating amazing content that is guaranteed to engage and excite your target audience, but what is the point if they can’t find it? SEO, search engine optimisation, is the process of improving your site’s visibility online and should be the foundation of any digital marketing strategy.  

When it comes to SEO, there are three main elements that you need to consider: on-page SEO, off-page SEO, and technical SEO. 

On-page SEO refers to any optimisation that takes place on your website, such as your title tags, meta descriptions, and content. 

Off-page SEO, on the other hand, takes place outside of your website and is centred around the process of link building but also includes actions such as people talking about your brand and its content on social media.  

Finally, technical SEO, which is really a subset of on-page SEO, refers to on-page factors that go on behind the scenes, such as coding, site speed, and responsive design. 

A few other types of SEO may also play a part in driving traffic to your website, including local SEO, which is important for businesses that have a physical location, and international SEO, which is needed if you are trying to attract customers in another country. 

Conclusion 

When it comes to building a successful digital marketing strategy that drives high-quality traffic to your site and boosts your conversionA conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link. rate, there is no one-size-fits-all approach. This is why all our digital marketing campaigns are bespoke and tailored to your specific needs and goals as a business. 

Whether you are a  start-up that needs to increase your online visibility sooner rather than later or you are an established brand that wants to remain on top, by focusing on the above best digital marketing practices, you will impress search engines, attract new customers, and enjoy long-lasting success online.