Content Marketing Besides the Blog Post
Content marketing often consists of a mid-length article published on a blog. Although this form of content marketing is incredibly effective when performed correctly, many businesses forget that there are…
How Content Marketing Can Expand Your Business
People have grown accustomed to purposely skipping ads. If they’re on the TV, it’s the optimal time to make a tea or coffee; if you’re going to the cinema, it’s…
Your Guide to Performing a Content Audit in 2017
Rather than focusing on new content creation, invest time in reviewing the content you already have. Content audits cover multiple issues, some of which have changed over time. Content audits…
How to Create Content That Keeps Building Backlinks
While the value of backlinks has been somewhat underrated in the last few years, they still play a central role in any viable SEO strategy. However, now, website owners are…
5 Reasons Why Your Content Marketing Strategy is Failing
Simply creating content does not mean that readers will come to your website, and it certainly won’t guarantee that anyone who sees the content will buy your product or pay…
Why You Should Continue to Market Old Blog Content
Content marketing efforts tend to focus on creating new content to suit every newly identified niche, set of key search terms and customer need. Yet creating new content is time…
How to Write Copy That Actually Converts
Creating strong copy requires more than simply answering someone’s question, building brand awareness and making your company and/or product look great. The entire purpose of web copy is to create…
Guidelines to Keep in Mind When Writing SEO Friendly Content
Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed. Here are the guidelines to…
Free Content Marketing Tools That Can Help Drive Your Strategy
One thing that worries many small business owners is how they can implement a content marketing strategy on a limited budget. And, whilst there isn’t a simple answer, as content…
