SEO Insights: AI Overviews and Where Search is Going
Anyone who has consistently used search engines over the past couple of years has likely noticed a change in the results. Previously, searching on Google led to a list of…
Anchor Texts vs Keywords: A Full Guide
Like any specialism, SEO has many industry-specific terms that refer to different parts of building and implementing strategies that make a difference in the SERPs (search engine results pages). Anchor…
How to Align Your Content with Google’s New Spam Focus in Raters Guidelines
Appealing to and staying within Google’s specific guidelines to rank higher on search results pages is the goal of many website owners. The problem is that Google changes its guidelines…
Content Length: What’s the Ideal Length of a Blog Post for SEO in 2025?
1,043 words. That’s the length of this post you’re reading. Is that too little? Too much? Just right? While Goldilocks has a straightforward system when filling her belly, it’s a…
Content Strategy Cheat Sheet
Is an SEO content strategy something your business is missing? Content centric SEO might be what is preventing your website from climbing the search engine ranks. When your competitors are likely already on board…
Helpful Content Update
So, SEO forums and Twitter have been full of chatter about the helpful content update, and as of Thursday, 25th of August, confirmation hit that rollout had begun… But what…
Gain More Google Traffic With A Successful Digital Marketing Strategy
As the world’s number one search engine, Google enjoys 5.6 billion searches every day. So, if you want your business to be successful, you need to be finding ways to…
Content Audit: A Step-by-Step Guide to Success
The content audit. Nobody enjoys tackling this task. Yet when you look beyond its reputation for tedious torture, you’ll see this audit is a necessity for your digital marketing efforts…
8 Online Video Marketing SEO Tips to Boost your Rankings
Within content marketing, video content is being hailed as the future. But why is this the case? What makes video content different from written blogs, podcasts, and case studies? The…
Backlink Strategies to Improve Your Rank
Also known as ‘inbound links’ and ‘incoming links,’ backlinks are considered important if you want search engines such as Google to notice your website and consider it an authoritative source…
