BrightonSEO Round Up 2018

This is Sabine Langmann’s slidedeck for Brighton SEO, which took place on April 27th 2018. It covers her three most important learnings about international SEO and how to set up websites in an international context.

Next was Tom Pool discussing Command Line Hacks for SEO.

After spending over 1 million pounds with Facebook and Instagram on their advertising platform, Guy Levine discussed how he learned valuable lessons on how to understand audiences using IBM Watson and artificial intelligence, how to target current and future customers and how to build 360 degree Facebook advertising campaigns which deliver results.

We then listened to Daniel Moore who stated – ‘Brand PPC isn’t a new strategy, but do we take it for granted? Often, due to large search volumes, a small uplift can make a big difference.’  His BrightonSEO 2018 talk  showcased how to improve brand PPC, and overcome competitor bidding.